Sears Operation Wish 2012 Launches with Special Commemorative Christmas Ornament

Sears Operation Wish 2012 Launches with Special Commemorative Christmas 
EDMONTON, Dec. 4, 2012 /CNW/ - While many soldiers will be home for the 
Holidays this year after spending a number of Christmases deployed on missions 
away from home, Sears Canada wants to remind Edmontonians that our troops and 
their families still need support. Today Sears launched the 7(th) annual 
Sears Operation Wish and will be selling a limited edition commemorative 
"Support Our Troops" Christmas ornament in support of Canada's million strong 
military community and families. 
These specially designed ornaments go on sale today at all 118 full-line Sears 
stores and selected Hometown Dealer stores across Canada for $7.88 plus tax, 
with all proceeds donated to the Military Families Fund (MFF), administered by 
the Canadian Forces Personnel and Family Support Services (CFPFSS). The fund's 
objective is to quickly respond to unique, unforeseen, and often immediate 
needs of military members and their families. The MFF is largely funded by 
donations from Canadians 
Sears today is announcing a $10,000 donation to the MFF, to help kick-start 
the Operation Wish campaign. 
"We are pleased to support the Military Families Fund which provides ongoing 
assistance to our troops and their families," said Ola McIntosh, General 
Manager, West Edmonton Mall, Sears Canada. "Sears Operation Wish has always 
been about bringing military families closer together during the Holiday 
season. When we first launched this initiative in 2006, many of our troops 
were deployed on missions overseas, away from their families during the 
Holiday season. Now many of those soldiers are home, and while the kind of 
support they and their families require may have changed, the need for support 
is still there." 
Sears Operation Wish aims to connect Canadian troops and their families with 
the public and provide support for military personnel. The ornament, a large 
red bulb emblazoned with Sears 60(th) Anniversary and the gold signature 
"Support Our Troops" ribbon, will be officially unveiled today at a special 
ceremony at the Sears West Edmonton Mall location. 
Among those at the event are Lieutenant-Colonel John Reiffenstein; Base 
Commander, CFB/ASU Edmonton Chief Warrant Officer Glenn Vey; and members of 
the Edmonton Garrison Military Family Resource Centre. Members of the public 
will sign a large banner to show their support for Canadian troops. The 
Edmonton Banner will be sent to the Canadian mission in Afghanistan, with 
others from across Canada going to the Canadian Forces Station in Alert and to 
one of the naval ships on deployment. 
"We are very grateful for this initiative by Sears Canada. Both the ornament 
and the Military Family Holiday Shopping Day are much appreciated, and I hope 
that many of our families will be able to take advantage of the latter offer," 
said Lieutenant-Colonel John Reiffenstein, Base Commander. 
"The support demonstrated by Canadians through the purchase of this symbolic 
Christmas tree ornament means a great deal to our men and women in uniform, 
and their families," he added. "The challenges faced by our personnel and 
their families can be wide ranging and don't always end when they return home." 
The MFF helps soldiers and their families with rehabilitation, education, 
financial assistance in the case of injury or death of a Canadian Forces 
member due to service, and urgent and extraordinary financial demands where 
the ability to provide family necessities is at risk. It aims to provide some 
extra help to the military community and families when and where they need it 
and over above the benefits they receive from National Defence. It's that 
little extra that can make all the difference. 
To commemorate the launch of Operation Wish, Sears has designated Tuesday, 
December 4, 2012 Military Family Holiday Shopping Day at all Sears full-line 
stores, Sears Home Stores and Hometown Dealer stores. New this year, the 
special discount is also available online at, with a mobile 
device at, or with an iPad using the new Sears Catalogue App 
featuring the 2012 Wish Book. Military personnel and members of their 
immediate family will get between 15-25% off, depending on the item, on 
December 4. 
The Edmonton Garrison Military Family Resource Centre provides support, 
resources, programs and services that enhance the strength and resilience of 
military families to meet the unique challenges of military life. 
Sears Canada is a multi-channel retailer with a network that includes 196 
corporate stores, 269 hometown dealer stores, 12 home services showrooms, over 
1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel 
offices and a nationwide home maintenance, repair, and installation network. 
The Company also publishes Canada's most extensive general merchandise 
catalogue and offers shopping online at 
Wendy Walker PR Communications Inc. (403) 813-4186 
SOURCE: Sears Canada Inc. 
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CO: Sears Canada Inc.
ST: Alberta
-0- Dec/04/2012 14:00 GMT
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