G-Shock Releases Bluetooth Low Energy Smart Watch

              G-Shock Releases Bluetooth Low Energy Smart Watch

Organize Your Life with the GB6900AA Series

PR Newswire

DOVER, N.J., Dec. 4, 2012

DOVER, N.J., Dec. 4, 2012 /PRNewswire/ --Casio America, Inc. is proud to
introduce their latest technological achievement, the G-Shock Bluetooth Low
Energy Smart Watch. Casio has been redefining the wristwatch for years by
applying the latest technologies. Now, Casio's application of Bluetooth Low
Energy (BLE) positions the company to create new possibilities for the way
people use their watches. The GB6900AA collection provides Bluetooth time
sync, alerts for incoming calls and emails, in addition to a Find Me function
in which alarm and vibration functions on an iPhone can be activated using the
buttons of the watch. To silence the vibration of the alarms, Casio has added
a tap function in which the user double taps the face and the alert is
automatically dismissed. In addition, the Bluetooth G-Shock will provide a
notification when the phone is out of range of the watch, making sure the
phone is never misplaced and the watch will automatically adjust itself to the
correct time zone by using the time data received through the iPhone.

(Photo: http://photos.prnewswire.com/prnh/20121204/PH24264)

Taking advantage of the low power consumption of BLE, the new watch powers
wireless communication functions with a single, ordinary button-cell battery,
and without consuming any more battery life than a conventional wristwatch.
Users can wear it every day just like they normally do, without the hassle of
recharging or replacing a battery. Battery life is estimated at approximately
two years, assuming that the Bluetooth wireless communication function is used
for 12 hours per day.

As the wireless link between smart phones and watches gains in adoption, and
as the universe of smart phone applications continues to grow, G-Shock expects
to see new possibilities for watches in everyday life.

The GB6900AA collection is available in four sleek colorways: black
GB6900AA-1, gray blue GB6900AA-2, brown GB6900AA-5 and white GB6900AA-7. All
models include shock and 200M water resistance, world time (35 time zones /
100 cities + UTC), LED super illuminator, five daily alarms (beep or vibrate),
1/100^th second stopwatch (24H), countdown timer (24H, beep or vibrate),
12/24hr formats, mute function and a 2-year battery (12H of use per day).

"G-Shock continues to be a leader in cutting-edge technology for timepieces,"
said Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division. "With the
release of the Bluetooth LE Smart Watch collection, we are pushing the
boundaries of inspired timepieces for the business savvy, technology conscious

Available this November, the GB6900AA collection will retail for $180 and will
be available at select Macy's, Bloomingdale's, Nordstrom, Tourneau,
Independent Jewelers & Fashion Boutiques, and  www.gshock.com.

For more information please visit: http://world.g-shock.com/us/en/ble/

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions, established in 1957. Casio
America, Inc. markets calculators, keyboards, digital cameras, business
projectors, disc title and label printers, watches, cash registers and other
consumer electronic products. Casio has strived to realize its corporate
creed of "creativity and contribution" through the introduction of innovative
and imaginative products. For more information, visit  www.casiousa.com

Sarah Bronilla / Courtney-Brooke Johnson
exposure Communications LLC
(212) 226-2530

E. Garcia / S. Vander Schans
(973) 361-5400

SOURCE Casio America, Inc.

Website: http://www.gshock.com
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