Capgemini Consulting Announces Global Partnership with Badgeville To Accelerate Use of Gamification Techniques in Large-Scale

     Capgemini Consulting Announces Global Partnership with Badgeville To
   Accelerate Use of Gamification Techniques in Large-Scale Transformation

Gamification blends technology and psychology to deliver serious business

PR Newswire

PARIS, Dec. 4, 2012

PARIS, Dec. 4, 2012 /PRNewswire/ -- Capgemini Consulting, the global strategy
and transformation consulting arm of the Capgemini Group, and Badgeville, the
#1 gamification and behavior management platform, today announced a
partnership to leverage innovative gamification techniques to accelerate
digital transformation in major organizations by engaging, rewarding and
motivating employees and customers.

Gamification uses techniques pioneered in popular games to drive customer and
employee behavior. These techniques blend psychology and technology to help
businesses reach key objectives such as increased collaboration, workforce
efficiency, and customer loyalty. Organizations use techniques such as reward
systems and achievement levels to allow businesses to change the behavior of
both their people and their customers. For instance, a company can integrate
gamification techniques to encourage their sales staff to address particular
competencies and key performance indicators in the context of CRM processes,
such as sales conversion, margin improvement or making follow-up calls to
customers; or encouraging staff to provide performance feedback during review
processes. Innovative enterprises are also successfully using gamification to
win improved customer loyalty and greater interaction with customers on their
web and social media channels.

"Serious businesses cannot ignore the transformative possibilities of
gamification across their enterprise," said Carter Lusher, Ovum Research. "The
partnership between Capgemini Consulting and Badgeville signifies two global
leaders teaming to bring these powerful techniques to businesses aiming to
modernize their entire employee and customer management experiences."

Behavioral change is key to accelerating large-scale digital transformation
according to research from Capgemini Consulting and the MIT Center for Digital
Business. Their recent study of over 400 companies worldwide -- The Digital
Advantage: How digital leaders outperform their peers in every industry --
found that digital leaders (the "Digirati") invest significantly in the soft
side of digital transformation. The Digirati build and share a digital vision,
engage the workforce in understanding the vision, and ensure ownership and
accountability of the transformation. Gamification offers a creative and
innovative way to foster collaboration and secure engagement around strategic

Maggie Buggie, VP of Digital Transformation, Capgemini Consulting, said: "The
bringing together of Badgeville's gamification expertise with our track record
in large-scale strategic transformation is very exciting. Large and complex
digitally enabled business transformations are often dependent on a
significant cultural and behavioral shift, and the use of smartly-applied game
mechanics as part of a behavioral change program can tackle that need in an
innovative, engaging and meaningful way. Today's announcement also
demonstrates Capgemini Consulting's commitment to innovation and our
leadership in Digital Transformation."

Badgeville has been named as one of the Forbes 100 most promising companies;
selected as Cool Vendor for 2012 in Social CRM by Gartner; received a CRM
Excellence Award in 2012; and Badgeville was the only gamification platform
included in Forrester's Social Media Platform report for 2012.

Kris Duggan, CEO, Badgeville, said: "Capgemini Consulting has demonstrated
through this partnership that it is dedicated to helping clients with their
digital transition to modern, social enterprises; this is one of the values
with which our companies are in perfect alignment. Our partnership will enable
us to reach new clients across the globe who are not yet mature in using
gamification and behavior management as a strategic advantage for their
business. We believe gamification will form a big part of the people dimension
of digital transformation."

About Capgemini Consulting:
Capgemini Consulting is the global strategy and transformation consulting
organization of the Capgemini Group, specializing in advising and supporting
enterprises in significant transformation, from innovative strategy to
execution and with an unstinting focus on results. With the new digital
economy creating significant disruptions and opportunities, our global team of
over 3,600 talented individuals work with leading companies and governments to
master Digital Transformation, drawing on our understanding of the digital
economy and our leadership in business transformation and organizational
Find out more at:

About Capgemini
With more than 120,000 people in 40 countries, Capgemini is one of the world's
foremost providers of consulting, technology and outsourcing services.The
Group reported 2011 global revenues of EUR 9.7 billion. Together with its
clients, Capgemini creates and delivers business and technology solutions that
fit their needs and drive the results they want. A deeply multicultural
organization, Capgemini has developed its own way of working, the
Collaborative Business Experience™, and draws on Rightshore ^ ®, its worldwide
delivery model.
Learn more about us
Rightshore^® is a trademark belonging to Capgemini.

About Badgeville
Founded in 2010, Badgeville is one of the fastest-growing SaaS companies based
in Silicon Valley, with over 200 customers worldwide. These customers span
virtually every industry, including many large businesses and enterprises such
as Oracle, Microsoft, Autodesk, CA Technologies, Barnes & Noble, EMC, VMware,
Panera Bread, Dell, A&N Media and many more.

SOURCE Badgeville

Contact: Nicolas Atlan, Capgemini, +33 (0)1 47 54 50 71,; or Sarah Hilmer for Badgeville, +1-317-340-5301,
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