The Results Are In! 'Zumba(R) Fitness Rush 90 Day Challenge'

The Results Are In! 'Zumba(R) Fitness Rush 90 Day Challenge' Helps
Finalists Surpass Their Fitness Goals 
On-Camera Transformations Showcase Real People Achieving Real Results
With the Video Game 
EDISON, NJ -- (Marketwire) -- 12/04/12 --  Two contest finalists are
leading healthier, more active lifestyles courtesy of the Zumba(R)
Fitness Rush video game. Majesco Entertainment Company (NASDAQ: COOL)
is proud to share the life-changing results of the 'Zumba Fitness
Rush 90 Day Challenge.' With a combined weight loss of 79 pounds in
only three months, Rush Challenge finalists Shad and Daisy have
demonstrated that the Zumba Fitness video games are engaging and
effective tools that can help anyone reach their personal fitness
goals.  
Watch their on-camera transformations and inspiring weight-loss
videos: Shad's Story and Daisy's Story. Both videos are also
available for download here (click on "Zumba Rush Challenge: Shad's
Story" and "Zumba Rush Challenge: Daisy's Story").  
"We started the Rush Challenge with three simple words: Commit,
Achieve, Inspire," said Liz Buckley, General Manager, Zumba Fitness
Video Game Franchise, Majesco Entertainment. "Shad and Daisy
exemplify what's possible when you commit yourself to a fitness
program. Both not only achieved, but surpassed, their original 90 day
weight loss goals, and in turn are inspiring others with their
experiences. We design every Zumba video game to provide an
exhilarating, effective at-home workout that helps real people like
Shad and Daisy realize life-changing results."  
People across the country submitted video entries sharing their
personal fitness goals in the Zumba Fitness Rush 90 Day Challenge
online contest. The two winning finalists -- Shad, a stay-at-home dad
from Aurora, Illinois, and Daisy, a Disaster Housing Inspector from
Winchester, Virginia -- received a "fitness toolkit" that included: a
Kinect(TM) for Xbox 360(R) bundle, the Zumba Fitness Rush video game,
an HTC Radar smartphone, a subscription to Zumba's lifestyle magazine
Z-Life, a customized digital scale and a personal visit from
celebrity Zumba instructor Melissa Chiz. After 90 days of working out
with the Zumba Fitness Rush video game and making healthier diet
choices, Shad lost 52 pounds and Daisy shed 27 pounds!  
"I haven't weighed less than 300 pounds since high school; that was
over ten years ago," confesses Shad, Rush Challenge finalist. "Zumba
Fitness Rush helped make my dream of a healthier weight a reality." 
With more than eight million Zumba Fitness video games sold
worldwide, players everywhere are losing themselves in the music with
a fun, effective workout that offers "exercise in disguise." Zumba
Fitness Rush, Shad's and Daisy's game of choice, invites players to
Feel the Rush(TM) with Kinect for Xbox 360 exclusive content across
routines, venues and instructors. Voice commands, online
functionality and post-launch downloadable content round out the
feature set. This holiday, the newest addition to the hit franchise,
Zumba Fitness Core, offers targeted choreography that helps players
sculpt and tone their abs through an exhilarating total-body workout.
Core features an array of new features including 40 new routines and
songs from hot artists like Sean Paul and Enrique Iglesias, 33
international dance styles, nutrition tips, enhanced progress
tracking and fitness goals. 
The Zumba Fitness video game franchise offers a range of interactive
fitness solutions: Zumba Fitness Core on Kinect for Xbox 360 and
Wii(TM), Zumba Fitness Rush on Kinect for Xbox 360, and Zumba Fitness
2 on Wii(TM) are now available worldwide. For more information about
the franchise, please visit ZumbaFitnessGame.com. 
ABOUT ZUMBA(R) FITNESS, LLC
 Zumba(R) Fitness is a global lifestyle
brand that fuses fitness, entertainment and culture into an
exhilarating dance-party workout. Coined "fitness-parties," Zumba(R)
classes blend upbeat world rhythms with easy-to-follow choreography,
which provide effective, total-body workouts. Founded in 2001, the
company is now the largest branded fitness program in the world --
reporting more than 14 million weekly class participants, in over
140,000 locations, across more than 150 countries. In addition to its
original Zumba(R) program, the company also offers a range of
specialty classes, including Zumba Gold(R) (for active older adults),
Zumba(R) Toning (body-sculpting class that uses maraca-like Toning
Sticks), Aqua Zumba(R) (the ultimate "pool party" workout),
Zumbatomic(R) (Zumba routines for kids), Zumba Sentao(TM)
(chair-based Zumba(R) class that strengthens, balances and stabilizes
the core) and Zumba(R) in the Circuit (a 30-minute workout that
combines signature Zumba(R) moves with circuit training at timed
intervals). The Zumba(R) fitness lifestyle is rounded out by the
company's many consumer product offerings, including DVD sets, music
collections, multi-seasonal apparel and footwear, video games,
Fitness-Concert(TM) events and a lifestyle magazine. For more
information about Zumba(R) Fitness programs and products, or to find
a live class, visit zumba.com and find us on Facebook and Twitter. 
ABOUT MAJESCO ENTERTAINMENT COMPANY
 Majesco Entertainment Company is
a leading developer and publisher of video games for the mass market.
Building on more than 20 years of operating history, the company is
focused on developing and publishing a wide range of casual and
family oriented video games on all leading console and handheld
platforms as well as online, social networks and mobile devices.
Product highlights include Zumba(R) Fitness, Cooking Mama(TM) and NBA
Baller Beats(TM). The company's shares are traded on the Nasdaq Stock
Market under the symbol: COOL. Majesco is headquartered in Edison, NJ
with offices in San Francisco, CA, Brockhampton, UK, and a social
games development studio in Foxboro, MA. More info can be found
online at majescoent.com or on Twitter. 
Nintendo trademarks and copyrights are properties of Nintendo. 
Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered
trademarks or trademarks of the Microsoft group of companies.  
MAJESCO MEDIA CONTACTS
Kim Poggetti
Reverb Communications
Kim@reverbinc.com
(209) 586-1495 x113 
Rebecca Keesee 
Rebecca@reverbinc.com 
(209) 586-1495 x108 
 
 
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