Bumper M-Commerce Christmas Ahead - But Consumers Set to Gamble on Shopping for Gifts

 Bumper M-Commerce Christmas Ahead - But Consumers Set to Gamble on Shopping
                                  for Gifts

  PR Newswire

  LONDON, Dec. 4, 2012

- New Research Report Sponsored by NetSuite, 'The Christmas Gamble', Reveals
Expected Consumer Shopping Trends This Christmas

Key findings:

- Almost one in five consumers surveyed plan to shop through their mobile for
Christmas presents this year.

- Almost one in four (23 percent) consumers surveyed plan to spend more on
presents this Christmas than last year.

- Only half of consumers surveyed have started their shopping, putting them at
risk of finding their dream gifts out of stock – the biggest challenge faced
by half of our seasonal shoppers.

LONDON, Dec. 4, 2012 /PRNewswire/ -- Research sponsored by NetSuite Inc.
(NYSE: N), the industry's leading vendor of cloud -based financials / ERP
software suites, today revealed that almost one in four consumers surveyed
plan to spend more on their Christmas shopping this year compared to the last
three years. Mobile commerce is expected to play a key role in driving sales
during this festive season; almost 20 percent of consumers surveyed say they
plan to shop through a mobile device this Christmas and one in 10 of consumers
aged under 35 said that a mobile device is their primary shopping tool of
choice. The research is based on 2,000 UK consumer surveys conducted by Vanson
Bourne and announced by NetSuite today ahead of its upcoming report, The
Christmas Gamble .

However, when it comes to getting their hands on the perfect gift, consumers
are set to gamble this Christmas. Looking back over the last three years,
almost half of the consumers surveyed said that a gift they had planned to buy
was out of stock, with 80 percent of these consumers experiencing products
being unavailable online. Gifts most frequently out of stock include clothes,
accessories and toys – with 40 percent of consumers surveyed stating they have
been unable to buy these products in the past over the Christmas period. With
only half of the consumers surveyed having started their Christmas shopping,
many are gambling on whether they will be able to get the gift they really
want for their friends and loved ones.

More spent on Christmas presents…for ourselves

The good news for retailers is that almost a quarter of consumers surveyed
plan to spend more this Christmas, proving that shopping is still high on the
agenda despite the economic gloom. However, austerity may have had an impact
on Christmas spirit, with consumers being more selfish in their shopping
habits: one in five 18-24 year olds surveyed and one in ten of all consumers
surveyed plan to spend more money on themselves this Christmas than on friends
and family. The NetSuite-sponsored report also reveals that the UK is a nation
of literally laid-back shoppers, with almost 20 percent of consumers surveyed
aged under 35 doing their Christmas shopping from the comfort of their bed
through eCommerce and m-commerce channels.

Andy Lloyd, General Manager, Commerce Products at NetSuite says: "The
Christmas gamble is challenging for both retailers and consumers – while
retailers can't afford to be left with too much stock after the Christmas
period, being out of stock means they can miss out on critical revenue
opportunities and be left with disgruntled customers. Consumers stated that a
lack of product availability is the most frustrating thing about Christmas
shopping, and almost a quarter of consumers can go to a competing retailer to
purchase an unavailable item. With people spending more on their Christmas
shopping this year, it's vital that retailers embrace this opportunity and
find the right balance between gambling with the right amount of stock and
meeting consumer demand and, when faced with an out-of-stock item, that they
help consumers find it in another store or have it delivered to their home
from the eCommerce site."

Preview of the top trends highlighted in the Christmas Gamble report:

  *We're still traditional at heart – despite a dramatic rise in m-commerce,
    consumers are still loyal to the High Street - the average consumer
    surveyed carries out 43 percent of their shopping in-store and 57 percent
    online. However, 68 percent of these consumers plan to spend more online
    than in-store this Christmas, rising to 75 percent in the East of England.
  *Traditional gifts are also at the top of our wishlists with almost a third
    of consumers surveyed asking for clothes and chocolate, ahead of the
    iPhone at 13 percent.
  *Surprisingly, only one in ten consumers surveyed are disappointed with the
    Christmas presents they receive, suggesting that shoppers are more on
    target to get Christmas shopping right.
  *Londoners look to spend the most, with 31 percent of those surveyed
    stating that they plan to spend more on Christmas presents this year,
    compared to 19 percent in the South West of England.

To ensure consumers can get their hands on their ideal gifts this Christmas
before they are out of stock, NetSuite's commerce expert Andy Lloyd has these
top tips:

1.Shop early to ensure availability – but expect to miss out on some sales,
    as just over half of retailers are planning pre-Christmas discounts.
2.Check product availability online from a retailer's website before going
    to the store. Many retail websites let you see what products are in stock
    in a specific store.
3.Shop around to find what you want, both online and in-store – although you
    may need to pay a premium on eBay or elsewhere if you're shopping for a
    really hot item this Christmas.
4.Create your own wishlist and ask people for theirs – in an age of
    austerity you can't add to the 'regift' pile after Christmas – don't
    gamble more than you need to!
5.Don't assume the best deals are only online – High Street businesses are
    providing more compelling offers and deals to engage consumers.
6.Use your smartphone to capture thoughts and ideas for gifts as inspiration
    strikes, or even use an App or mobile store to buy the gift there and
    then.

About the research The report is based on primary research conducted by Vanson
Bourne at the end of November 2012 amongst 2000 consumers across the UK.

About Vanson Bourne: Vanson Bourne is a specialist research-led consultancy
carrying out user research within a technology context. Vanson Bourne's
clients range from start-ups to well-known companies that need expert
guidance, delivering robust and credible research-based analysis.

About NetSuite Today, more than 12,000 companies and subsidiaries depend on
NetSuite to run complex, mission-critical business processes globally in the
cloud. Since its inception in 1998, NetSuite has established itself as the
leading provider of enterprise-class cloud ERP suites for divisions of large
enterprises and mid-sized organizations seeking to upgrade their antiquated
client/server ERP systems. NetSuite excels at streamlining business
operations, as demonstrated by a recent Gartner study naming NetSuite as the
fastest growing top 10 financial management systems vendor in the world.
NetSuite has continued its success in delivering the best cloud ERP/financial
suites to businesses around the world, enabling them to lower IT costs
significantly while increasing productivity, as the global adoption of the
cloud is accelerating.

Follow NetSuite's Cloud blog , NetSuite's Facebook page and @NetSuiteEMEA
Twitter handle for real-time updates.

For more information about NetSuite, please visit www.netsuite.co.uk .

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.
Third-party trademarks mentioned are the property of their respective owners.
The use of the word partner does not imply a partnership relationship between
NetSuite and any other company.

Cautionary Note Regarding Forward-Looking Statements: This press release
contains forward-looking statements relating to expectations, plans, and
prospects including expectations relating to the future growth of the retail
and m-commerce markets. These forward-looking statements are based upon the
current expectations and beliefs of NetSuite's management as of the date of
this release, and are subject to certain risks and uncertainties that could
cause actual results to differ materially from those described in the
forward-looking statements including, without limitation, the risk of
continued adverse and unpredictable macro-economic conditions. All
forward-looking statements in this press release are based on information
available to the Company as of the date hereof, and NetSuite disclaims any
obligation to update these forward-looking statements.

(Logo: http://photos.prnewswire.com/prnh/20090924/SF81218LOGO-b )

Website: http://www.netsuite.co.uk
Contact: Mei Li, NetSuite Inc., +1-650-627-1063, meili@netsuite.com, OR B2L
Contact; Sarah Ryan/Joe McDermott, Brands2Life, +44-020-7592-1200,
netsuite@brands2life.com
 
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