ExactTarget Chief Marketing Officer to Host Live Webcast on Cross-Channel Marketing Featuring Leading Analyst and Microsoft

  ExactTarget Chief Marketing Officer to Host Live Webcast on Cross-Channel
  Marketing Featuring Leading Analyst and Microsoft Executive

Leading Analyst, Executives to Offer Exclusive Insights on Digital Marketing
Across Email, Mobile, Social Media and the Web

Business Wire

INDIANAPOLIS -- December 04, 2012

ExactTarget Chief Marketing Officer Tim Kopp will host a live webcast
featuring Forrester Research Inc. Vice President and Principal Analyst Shar
VanBoskirk and Microsoft Principal of Product Intelligence Matt Fleckenstein
at 2 p.m. Dec. 4 to discuss how marketers can best tackle the challenges of
cross-channel digital marketing.

Featuring exclusive data from an October 2012 commissioned study conducted by
Forrester Consulting on behalf of ExactTarget, the webcast will provide new
insights into the challenges facing marketers across email, mobile, social
media and the Web and will identify how marketers can use technology to best
connect with customers across digital channels.

“The time for cross-channel marketing is here, and marketers know it,”
according to the study titled “The Keys To Successful Cross-Channel
Marketing.” “Even so, they admit that cross-channel efforts pose significant
challenges for them. Most respondents struggle to understand customers’
cross-channel interactions and to manage execution across multiple

VanBoskirk will discuss the study results and insight into what this means for
marketers. Key findings from the study include:

  *78 percent of marketers believe cross-channel marketing is important or
    very important.
  *76 percent are interested in an integrated messaging platform to manage
    all customer data and execute across all digital direct channels.
  *51 percent believe their current marketing technologies fall short due to
    lack of analytics that provide cross-channel data to improve program
    performance or predict outcomes.
  *44 percent power cross-channel campaigns through individual teams focused
    on individual marketing channels, such as email, mobile, social media and
    the Web.

Marketers may register for the hour-long complimentary webinar here. Each
attendee will receive a complimentary copy of “The Keys to Successful
Cross-Channel Marketing” research study.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel
interactive marketing software-as-a-service solutions that empower
organizations of all sizes to communicate with their customers through email,
mobile, social media and websites. ExactTarget’s powerful suite of integrated
applications enable marketers to plan, automate, deliver and optimize
data-driven interactive marketing and real-time communications to drive
customer engagement, increase sales and improve return on marketing
investment. Headquartered in Indianapolis, Indiana with offices across North
America and in Europe, South America and Australia, ExactTarget trades on the
New York Stock Exchange under the ticker symbol “ET.” For more information,
visit www.ExactTarget.com.


Media Contact:
Finn Partners
Kari Brownsberger, 312.329.3980
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