Positivity: A Secret Weapon To Weight Management Success

           Positivity: A Secret Weapon To Weight Management Success

New Research from Special K® Shows Women Who Think Positively About Their
Weight Management Are More Likely to Report Success

- New @SpecialKUS study: Women who think positively about #weightmanagement
are more likely to report weight loss bit.ly/794XgI

- Unlock power of positivity for #weightmanagement success. Take part in the
@SpecialKUS #GainsProject & inspire others bit.ly/794XgI

PR Newswire

BATTLE CREEK, Mich., Dec. 4, 2012

BATTLE CREEK, Mich., Dec. 4, 2012 /PRNewswire/ -- A ground-breaking new study
commissioned by Special K® supports the notion that there may be more to
success in weight management than just diet and exercise – and that mindset
may play a critical role. According to the research, nine out of 10 women who
think positively about weight management reported either losing weight or
maintaining their weight in the past year, compared to only about half of
women with a negative approach.

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The study also revealed that when it comes to avoiding weight gain, a common
challenge during the holiday season, not only did women who think positively
about their weight management report that they were more successful in losing
or maintaining their weight, they were actually eight times less likely to
report having gained weight than women who think negatively.

Special K asked leading experts, psychologist and body image researcher at
Northwestern University, Renee Engeln, Ph.D.; along with nutrition and fitness
authority Dr. Wendy Bazilian, RD; to weigh in on the study, which demonstrates
the dramatic impact women's attitudes can have on weight management success.

"This research is a compelling reminder of the power of thoughts to influence
behavior," said Dr. Engeln, who has published studies that explore women's
body image issues. "Shifting to a more positive way of thinking about yourself
and about weight management can pay off. When women engage in negative
thinking about their bodies, the negative thinking can turn into unhealthy
habits. This research by Special K suggests the opposite is also true.
Thinking positively can have measurable benefits. It makes sense for women to
ask themselves, 'What will I gain when I lose?'"

Powerful Findings on the Power of Positivity

More than one thousand real women from across the country took part in the
Special K study titled,  "Positivity and Weight Management: A Look at the
Gains" to share their weight management behaviors, attitudes and experiences.
In addition to the significant differences in reported rates of weight
management success between women who think positively and those who think
negatively, the study also revealed the following findings:

  oOnly one out of five women who have a positive attitude reported that they
    had a hard time getting back on track when their weight management plan
    was derailed, as compared to four out of five women with a negative
  oWomen who lost or maintained their weight were three times as likely to
    rely on friends as a form of support.
  oWomen who think positively about weight management were more likely to put
    a stop to negative conversations about their own or others' bodies.

"What's so compelling for me about this research is that it demonstrates how
important one's attitude is for achieving real success with weight management
-- it isn't just about what you eat and how much you exercise, but how you
look and feel about yourself, too," said Dr. Bazilian. "This new insight will
lend scientific credibility and enhance my current work in helping women find
success with their health and weight goals by encouraging them to focus on the
positive – and appreciating what the body is really capable of doing."

Sharing Your "Gains"

The Special K research underscored the importance of community and a positive
support system to achieve weight management success. To help women take the
first step in embracing a positive approach to weight management this holiday
season, Special K is inviting them to share what they hope to "gain" in 2013
at www.SpecialK.com as part of the newly launched Gains Project. Women will
be able not only to share their own positive "gains," but also browse a visual
gallery of other women's submissions for inspiration and motivation.

"Your gains can be tangible or intangible," said Dr. Engeln. "They might
include increased strength, the confidence to try a new activity, or the
knowledge that you're acting as a positive, healthy role model for other women
in your life. Instead of focusing on the challenges or disappointments of
weight management, focus on the person you're becoming as you embrace
healthier habits. Share this perspective with others so you can contribute to
a positive, supportive community. This type of social support makes a real

Ringing in the New Year

As 2013 officially gets underway, and the time to set and embark upon new
resolutions begins, Special K will invite women from around the world to join
in the celebration of Special K Gain Day. The day, to be celebrated on
January 2 in the United States, will serve as an opportunity to celebrate all
there is to gain when you lose in the year ahead and commit to achieving it.

For more information, visit www.SpecialK.com or join in the conversation on
the Special K Facebook page or on Twitter @SpecialKUS

About the Special K Study  "Positivity and Weight Management: A Look at the

The study, produced by Edelman Berland, is based on quantitative data
collected from a national telephone survey of 1,004 weight conscious women,
ages 25-54 in the United States. The sample was broken out by those with a
positive and negative approach by screening participants for specific weight
management attitudes and behaviors, including how they view themselves and
others[1]. The interviews were conducted August 29 – September 18, 2012.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter,
Kellogg Company (NYSE: K) is the world's leading producer of cereal, second
largest producer of cookies and crackers and - through the May 2012
acquisition of the iconic Pringles® business - the world's second largest
savory snacks company. In addition, Kellogg is a leading producer of frozen
foods. Every day, our well-loved brands - produced in 18 countries and
marketed in more than 180 countries - nourish families so they can flourish
and thrive. With 2011 sales of more than $13 billion, these brands include
Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®,
Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®,
and many more. To learn more about Kellogg Company, including our corporate
responsibility initiatives and rich heritage, please visit

[1] The margin of error for this sample is +/- 3.1% at the 95% confidence

SOURCE Kellogg Company

Website: http://www.kelloggcompany.com
Contact: Media Hotline, Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com; Teresa Chou, +1-312-240-2836,
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