Staples and LinkedIn Launch New Small Business Group on the LinkedIn Platform

  Staples and LinkedIn Launch New Small Business Group on the LinkedIn

 ‘Succeed: Small Business Network’ Group Will Provide Small Businesses Access
             to Advice, Connections, and Networking Opportunities

Business Wire

FRAMINGHAM, Mass. -- December 04, 2012

Staples Inc., the world’s largest office product company and second largest
internet retailer, is partnering with LinkedIn, world’s largest professional
network, to launch SUCCEED: Small Business Network. This online forum will
serve as a platform for networking, advice and content specifically for small
business professionals.

In SUCCEED, Staples and LinkedIn are creating an online community that enables
small businesses to connect and collaborate. The group gives small business
professionals the opportunity to network and discuss important issues, as well
as share success stories and professional hurdles in an online forum created
especially for them.

SUCCEED will offer valuable information and content in a variety of ways,
including a small-business oriented Special Edition of LinkedIn Today, an
editorial platform that aggregates and curates highly relevant and targeted
news from one million publishers across the web.

“At Staples, we’re always providing new ways to help our small business
customers succeed,” said Alison Corcoran, senior vice president marketing,
Staples Retail. “Together with LinkedIn, we have the opportunity to develop a
vital small business community and build on our relationships with this
important segment through the leading social network for professionals.”

To engage members, the managed group will offer benefits such as industry
expert profiles, targeted events, incentive awards, spotlight Q&As, and weekly
polls. The content will be managed, and monitored by a dedicated editorial
staff at LinkedIn.

“We are pleased to work with Staples to create an environment which offers
content that matters to small business professionals,” said Jonathan Lister, 
vice president, North American Sales, Marketing Solutions, LinkedIn. “Through
SUCCEED, we aim to give our members the resources they need to be more
productive and successful within the digital and social context that is most
relevant to them.”

Staples branding will be visible throughout the group’s page, including a
“Powered by Staples” tag and four areas of branded content on the right rail.
LinkedIn has also placed measurement tools on the group’s page for
administrators and members to gauge performance using on-site analytics.

Both companies aim to engage existing Staples customers as well as capture the
attention of new small business professionals. As such, both companies will
amplify insights from the group through a combination of member-facing e-mails
and e-newsletters, messaging on the Staples LinkedIn Company Page, and posts
on social media channels.

To join the SUCCEED: Small Business Network, visit

About LinkedIn

Founded in 2003, LinkedIn connects the world’s professionals to make them more
productive and successful. With more than 187 million members worldwide,
including executives from every Fortune 500 company, LinkedIn is the world’s
largest professional network on the Internet. The company has a diversified
business model with revenues coming from its talent solutions, marketing
solutions and premium subscriptions businesses. Headquartered in Silicon
Valley, LinkedIn has offices across the globe.

About Staples

Staples is the world’s largest office products company and a trusted source
for office solutions. The company provides products, services and expertise in
office supplies, copy & print, technology, facilities and breakroom, and
furniture. Staples invented the office superstore concept in 1986 and now has
annual sales of $25 billion, ranking second in the world in eCommerce sales.
With 88,000 associates worldwide, Staples operates in 26 countries throughout
North and South America, Europe, Asia and Australia, making it easy for
businesses of all sizes and consumers. The company is headquartered outside
Boston. More information about Staples (Nasdaq: SPLS) is available

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Staples Inc.
Carrie McElwee, 508-253-1405
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