HitFox Group Accelerates Global Expansion of Game Distribution
Start-Ups ad2games, AppLift and Game Finder
BERLIN, SAN FRANCISCO, CA and PARIS -- (Marketwire) -- 12/04/12 --
-- HitFox expands mobile and online game marketing businesses with
seasoned executives Nicole DeMeo in San Francisco & Jean-Philippe
Decka in Paris.
-- ad2games triples revenue since acquisition in February 2012.
-- AppLift delivers up to 5-figure mobile installs/day for game
publishers only 4 months after launch.
HitFox Group www.hitfoxgroup.com, the world's first game distribution
company builder, continues its international expansion and announces
rapid growth in revenue and market reach. Only weeks after entering
Asia Pacific with an office in Seoul/Korea, the Berlin headquartered
group is extending its local presence to San Francisco and Paris.
The HitFox Group is focused on building and acquiring synergetic
businesses in the fields of game distribution and user acquisition,
and its portfolio companies include ad2games, AppLift and Game
Finder. ad2games, the group's online game marketing subsidiary,
tripled its monthly revenue since acquisition from Gameforge 10
months ago. HitFox's mobile game marketing business AppLift which
launched in August 2012, is already driving up to 10,000
non-incentivized installs per game, country and day in 30 different
markets. Additionally, HitFox's mobile game discovery company and app
Game Finder, successfully launched in Germany, has beta-launched
localized versions in the US and France, with mainstream TV
appearances to follow shortly.
The HitFox Group is currently partnering with 160 game publishers
such as Electronic Arts, King.com and Perfect World. King.com's Shane
Horneij, responsible for Mobile Marketing states: "AppLift is a great
partner providing quality users at scale. We look forward to further
growing our partnership."
HitFox CEO Jan Beckers comments: "Mobile and online gaming are
increasingly becoming global industries and we are already generating
80% of our revenues from international customers. The US is the most
important market, followed by Germany, France and the other big
European markets. We are committed to growing our core markets with
local teams, with Nicole DeMeo and Jea
n-Philippe Decka taking the
lead in San Francisco and Paris."
Nicole DeMeo, who was both an early consulting team member at
Scoreloop and Peak Games and has a long career in technology
marketing, is joining HitFox in San Francisco as VP Marketing and
Strategic Relations. She notes: "HitFox has a phenomenal team, the
right offerings and a huge market opportunity ahead. It's clearly a
perfect match for my passion of building businesses and I'm impressed
by the fast growth HitFox has already demonstrated."
Jean-Philippe Decka, HitFox's new Head of Business Development in
Paris, adds: I've followed the success of HitFox for a while and am
excited to join their fantastic team in the moment of global
expansion." Decka left the Berlin start-up factory Rocket Internet
for the new opportunity and had previously co-founded a game
advertising company in France.
In 2012, the HitFox Group's staff went from 25 to 75 professionals.
Within the next year the company plans to double the workforce of the
existing portfolio companies while their revenues are expected to
increase five-fold in the same time. Following its mission as a
company builder, HitFox plans to acquire or co-found at least 1-2
additional businesses in 2013.
HitFox Group's Synergistic Companies
HitFox AppLift is the world's
first mobile affiliate network, exclusively focused on mobile games.
Game publishers profit from an international network of
gaming-relevant affiliates, enabling them to directly target new
mobile gamers. Additionally, affiliates can monetize their mobile
traffic and get access to games from high-quality publishers.
HitFox Game Finder makes it easy for game enthusiasts to discover
quality games via full-featured applications for iOS and soon
Android. The free app 'Game Finder' functions as a quality filter and
only shows the best mobile games, clearly laid out for the user.
HitFox ad2games is Europe's leading ad- and affiliate network for
online games. ad2games matches renowned games of publishers such as
Bigpoint, Gameforge, EA and Perfect World with quality users through
its vast network of gaming portals in over 40 countries.
About HitFox Group
The HitFox Group is a vertical company builder
focused on building and acquiring synergetic businesses in the field
of game distribution and user acquisition. For online games, HitFox
formed ad2games from the acquisition of Chili Entertainment, Europe's
leading game ad and affiliate network. AppLift and HitFox Game Finder
are two rapidly growing companies focused on the burgeoning mobile
games market. HitFox was founded in 2011 by serial entrepreneurs Jan
Beckers, Dr. Hanno Fichtner, Tim Koschella and Ruben Haas in
cooperation with Team Europe Ventures.
HitFox has 75 employees across the businesses and is headquartered in
Berlin with offices in San Francisco, Seoul and Paris. Its investors
include HV Holtzbrinck Ventures, Tengelmann Ventures GmbH, Hasso
Plattner Ventures, Kite Ventures, and Digital Pioneers. Further
information is available at www.hitfoxgroup.com
Media contacts for HitFox:
+49 30 240 888 201
+1 415 857 0369
+82 10 3845 8067
Press and media: www.hitfoxgroup.com/press
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