THE POWER OF PULL

How Small Moves, Smartly Made, Can Set Big Things in Motion By John Hagel III,
John Seely Brown, and Lang Davison

A big shift is happening. The Power of Pull explains what it will take to
achieve our potential and take advantage of the new forces around us.

PR Newswire

NEW YORK, Dec. 4, 2012

NEW YORK, Dec. 4, 2012 /PRNewswire/ --Pull is in the air. Pull is the ability
to draw out people and resources as needed to address opportunities and
challenges. We pull movies and news items on demand. We pull the information
we need at light speed on internet search engines. But these activities are
merely the surface of something more profound that is reshaping the world
around us. By positioning themselves to take advantage of these growing
networks of activity internally and externally, companies gain access to flows
of knowledge and information that allow them to 'scale learning' in their
organization and across their ecosystem.


The implications – outlined in "THE POWER OF PULL: How Small Moves, Smartly
Made, Can Set Big Things in Motion" (Basic Books; Trade Paperback Reprint;
December 4, 2012) – are profound. Today, just one in five workers in the U.S.
is truly passionate about his or her work, according to pioneering research
conducted for the book. But the rising world of pull creates more
opportunities for workers to shape their future and roles, even in a sluggish

Business leaders, according to the authors, will find a framework to better
understand how to expand their organizations with fewer resources once they
embrace the power of pull. Passionate, engaged workers will be a large part of
that expanded impact. These are the employees that turn pressure into
opportunity and are more likely to seek out challenging roles that drive them
to test their limits. These workers see new and daunting challenges as
opportunities to get better at what they do. The book will explain how you can
identify them in your company and use them to their fullest capacity.

Available now in paperback, THE POWER OF PULL goes beyond the surface events
that are often distractions and examines the deep forces reshaping our world.
Drawing on stories and examples from around the world, authors John Hagel III,
John Seely Brown, and Lang Davison show us how pull can be more systematically
used to shape serendipity. They show that what we thought we knew about pull
is just the tip of the iceberg, obscuring the real power of pull. Pull can
bring us together in new ways to drive more rapid performance improvement (in
such diverse arenas as extreme surfing and large scale business networks
emerging in China) and provide powerful platforms to more fully achieve our
potential. The authors also provide us with pragmatic migration paths to aid
us in getting from where we are today to where we need to be in a world of

"A fundamental shift from a world of push to a world of pull has been playing
out for decades, but new technologies have emerged making it more feasible to
transform even a large, staid institution into an organization able to make
the most of waves of exponential change," said John Hagel, co-chairman of the
Deloitte Center for the Edge, Deloitte LLP. "This fundamental shift allows
individuals and organizations to stay on the edge of their field regardless of
how quickly change happens."

The book brings a tight, logical, structure to this transformed world. The
authors identify and explain three waves of change, three levels of pull that
are becoming central to success, and three elements of the journey we all need
to make in order to understand and master pull.

The three waves of change are:

  oInfrastructural Shift- began with the microprocessor revolution that began
    in the 70s and continues today with new technological changes
  oKnowledge Flows- barriers to communicating more richly were broken down by
    the technological changes, and they continue unabated
  oInstitutional Innovations- this third wave is the world that will be
    created by the forces driving the evolution of the Big Shift

The three levels of pull the authors identify are:

  oAccess- the ability to find and get to the people and resources we need
    when and where we need them
  oAttract- the ability to shape our serendipitous encounters so that we
    increase the probability and quality of those encounters. When used
    skillfully, online tools can allow us to attract people, talent, and
    knowledge from unexpected directions
  oAchieve- using the techniques described above to achieve our potential in
    less time and with more impact than has ever been possible

The three elements that shape the path that individuals and institutions must
take to traverse from push to pull are:

  oTrajectory- the path toward a meaningful destination helps shape choices
    and action in the near term while defining a destination helps focus
    effort and initiative
  oLeverage-the opportunity to connect with others and expand impact through
    the mechanism of pull
  oPace – the speed which  helps us to move quickly at a time when everything
    around us is changing and accelerating

Recognizing and grasping these changes, the levels of pull and the elements of
the journey are vital to understand what this new world will look and feel

For more information about THE POWER OF PULL, please visit

About the Authors
The authors bring together an unusual combination of backgrounds and
experiences. John Hagel, co-chairman of the Deloitte Center for the Edge, is
a noted business strategist who has helped companies around the world improve
performance and carve out sustainable edges. John Seely Brown, independent
co-chairman of the Deloitte Center for the Edge, is a prominent technologist
from Silicon Valley who has been deeply involved in the technology innovation
that has shaped the digital world. Lang Davison was formerly executive
director of the Deloitte Center for the Edge, which he co-founded in 2007. He
now practices energy medicine at Sun Circle Healing in Portland, Oregon. Over
the years, these authors have written a number of best-selling books,
including Net Gain, Net Worth and The Social Life of Information.

How Small Moves, Smartly Made, Can Set Big Things in Motion
By: John Hagel III, John Seely Brown, and Lang Davison
Basic Books Publication date: December 4, 2012
ISBN: 978-0-465-02876-4 -  Ebook ISBN: 978-0-465-021130
$17.99 (US) - $21.00 (CAN) - 296 Pages
Originally Published in Hardcover April 2010

For additional information about THE POWER OF PULL and other Basic Books, like
us on Facebook at, or follow us on Twitter at

Praise for
How Small Moves, Smartly Made, Can Set Big Things in Motion
(Basic Books; Trade Paperback Reprint; December 4, 2012)

"The Power of Pull examines the 'how question'—how can we effectively address
our most pressing challenges in a rapidly changing and increasingly
interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and
Lang Davison highlight fascinating new ways in which passionate thinking,
creative solutions, and committed action can—and will—make it possible for us
to seize opportunities and remain in step with change."
—William Jefferson Clinton, 42^nd President of the United States of America

"Hagel, Brown, and Davison have given us a provocative and insightful look at
the power of today's knowledge flow. If you want to meet the challenges of
working and living in the 21st century, this book should be your guide."
—Eric Schmidt, Chairman and CEO of Google

"The Power of Pull will do for our 21^st-century information-age institutional
leadership what Peter Drucker's The Concept of the Corporation did for
industrial-era management. This book begins to create a body of learnable
principles that will revolutionize our ability to access and work with
knowledge flows."
—Newt Gingrich, former Speaker of the House of Representatives

"The Power of Pull provide[s] great insight into the quickly changing world of
information. On the surface, [it is a] book about technology and business, but
on a deeper level, reveal[s] much more about the future of communication,
culture, and people."

"In a ferociously dynamic world, what happens if we can't plan but can only
adapt? We must move, say the authors, from push to pull. At the center of the
pull strategy is an individual (not a corporation) who has access to knowledge
flows, takes advantage of porous boundaries and serendipitous interactions,
and occupies new creative spaces to achieve a novel order of performance. I
know. It's a complex model with several moving parts. But it makes for an
exhilarating read as the authors sublimely reinvent the world of enterprise."
—Harvard Business Review

"Provocative…the beauty of The Power of Pull is that the authors bring such
seemingly disparate ideas into one simple, overarching imperative: Stop
pushing; start pulling."
—MIT Sloan Management Review

"A succinct metaphor for the shift in the information economy—from 'push' to
—Publishers Weekly

"The Power of Pull is anchored on a framework that includes multiple
dimensions in which interventions and initiatives happen and in their
interplay comes out a very different mechanism of operation that encompasses
business, process, and people."
—Seattle Post Intelligencer

"In times of unprecedented change, we as individuals and institutions can have
extraordinary leverage and influence if we marshal the passion, knowledge and
resources necessary to achieve great things. The Power of Pull empowers and
guides us to make the most of today's enormous possibilities."
—John Naisbitt, author of Megatrends

"Stop whatever you are doing and readthis amazing book. The authors totally
nail it. Digging beneath the surface of stuffthat distracts us on a daily
basis, they unpackthe deep forces that really truly matter and provide a
guidebookeach of us can use to unleash passion, transform how and why we
work, and restore destiny and dignity to our lives."
—Richard Florida, author of The Rise of the Creative Class and The Great Reset

"We live in a global village, where borders are blurred, where all humanity
could and should be responsible for the well-being of others. The Power of
Pull proposes fresh insights that coalesce into a powerful way forward in this
new world. This erudite manual for change is a testament to the creativity and
insight of its authors."
— Mark E. Tucker, Former Group Chief Executive of Prudential plc, Member of
the Court of the Bank of England

"As social media and enterprise cloud computing continue to exert their
democratizing influences, the Power of Pull will become a key principle for
success. The individuals who learn how to use these tools most effectively are
the ones who will pull their institutions into new heights of rapid
innovation, improved performance and significant achievement."
—Marc Benioff, CEO of

"This brilliant and exciting book shows how to pursue your passions by
harnessing the power of networks. Success no longer comes from possessing
knowledge; instead, you have to participate with others in creating a flow of
knowledge. The power of 'pull'—the ability to draw out people and resources
for each endeavor—can transform both individuals and institutions."
—Walter Isaacson, President and CEO, the Aspen Institute, and author of
Einstein: His Life and Universe

SOURCE Deloitte

Contact: Melissa Runstro,, +1-212-340-8163
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