Hyundai Hockey Helpers raises over $420,000 to help kids get in the game

Hyundai Hockey Helpers raises over $420,000 to help kids get in the game 
Over 1,800 kids playing hockey in 2012 through the program 
MARKHAM, ON, Dec. 3, 2012 /CNW/ - Hyundai Auto Canada Corp. is happy to 
announce today that in its first year, the Hyundai Hockey Helpers (HHH) 
program raised more than $420,000 to help under-resourced Canadian children 
play organised hockey. Run in partnership with KidSport Canada, a 
not-for-profit organization providing financial assistance to kids aged 18 and 
under, HHH aims to lower the financial barriers often associated with 
organized sport by subsidizing hockey registration fees and equipment costs 
for deserving children who could not otherwise afford to play. 
HHH was launched in September with a donation from Hyundai Canada and its 
dealers to provide grants for at least 1,000 Canadian youth this year. In 
fact, the initial contribution was able to help 1,817 children get in the game 
in 2012. As part of the program, Hyundai dealerships across Canada organized 
grassroots fundraising initiatives in their local communities throughout the 
month of October to help HHH fund new applications from deserving children. 
During "Hyundai Hockey Helpers Month", Hyundai Canada and its dealer network 
were able to raise over $420,000 in donations that will go directly to 
KidSport to help more kids. Nav Bhatia's Mississauga Hyundai dealership, 
located near Toronto, was the country's top fundraiser with a total of $15,000. 
"I couldn't be more proud of our dealers," said Steve Kelleher, President and 
CEO of Hyundai Auto Canada Corp. "As a direct result of their efforts, we'll 
be able to make a profound difference in the lives of thousands more deserving 
children by helping them play hockey. I can personally attest to the positive 
influence playing hockey can have in the life of a child. It's my hope that in 
the coming years, Hyundai Hockey Helpers will give many more children the same 
opportunity I had. I sincerely thank everyone involved for their hard work and 
Dawn MacDonald, KidSport Partnership Lead and Ontario Executive Director, 
shared Kelleher's pride. "KidSport's mission is to ensure no kids are left on 
the sidelines. Working with Hyundai, we've been able to provide the 
opportunity for thousands of under-resourced children to enjoy the benefits of 
participation in organized sport." 
Also on the team are the Subban family, charged with helping promote Hyundai 
Hockey Helpers as ambassadors for the program. School principal Karl Subban, 
father of Montreal Canadiens Defenseman P.K. Subban and Boston Bruins draft 
pick Malcolm Subban, knows first-hand the financial strain hockey can place on 
low-income families. When his kids were young, Karl worked multiple jobs and 
endured an exhausting schedule to ensure they could play. Despite the cost and 
commitment required, he recognized that hockey could teach invaluable life 
skills. Today, as a principal in a low-income Toronto neighbourhood, Karl 
works hard to engage his students in constructive after-school programs and 
sports. "We've often said that better kids build better communities. 
Involvement in organised sport is one of the best ways to positively influence 
a child's development," noted Karl. 
Having seen the sacrifices made by his family growing up, P.K. Subban agrees. 
"Hyundai Hockey Helpers reduces the financial strain on under-resourced 
families with children who want to play hockey. I definitely wouldn't be the 
same person I am today without the game and the generosity of the communities 
we relied on for equipment and support. I'm thrilled that we're giving kids 
from across Canada the chance to get on the ice." 
Hyundai Auto Canada, established in 1983 and headquartered in Markham, 
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles 
are distributed throughout Canada by Hyundai Auto Canada and are sold and 
serviced through more than 200 dealerships nationwide. 
For interviews or additional information, please contact: 
Oles Gadacz, Public Relations Director, Hyundai Auto Canada Corp. Office: 
(905) 948-6819, Mobile: (416) 571-8273, 
Chad Heard, Public Relations Manager, Hyundai Auto Canada Corp. Office: (905) 
948-6712, Mobile: (416) 559-9640, 
Patrick Danielson, Public Relations Specialist, Hyundai Auto Canada  Corp. 
Office: (905) 948-6876, Mobile: (416) 518-5852, 
Image with caption: "(from l to r) Michael Dukhilall (Mississauga Hyundai 
General Manager) and Nav Bhatia (Mississauga Hyundai Dealer Principal) present 
a $15,000 cheque for Hyundai Hockey Helpers to Steve Kelleher (Hyundai Auto 
Canada Corp. President and CEO), Dawn MacDonald (KidSport Partnership Lead and 
Ontario Executive Director), and P.K. Subban (Montreal Canadiens Defenceman 
and Hyundai Hockey Helper). (CNW Group/Hyundai Auto Canada Corp.)". Image 
available at: 
SOURCE: Hyundai Auto Canada Corp. 
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CO: Hyundai Auto Canada Corp.
ST: Ontario
-0- Dec/03/2012 21:34 GMT
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