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Tis’ the Season – Boost Mobile Celebrates “All-the-Days” this December



  Tis’ the Season – Boost Mobile Celebrates “All-the-Days” this December

Business Wire

IRVINE, Calif. -- December 03, 2012

This holiday season Boost Mobile, a leader in the no-contract wireless
industry, wants to be sure that every holiday in December is heard. There’s
more to December than Christmas, Kwanzaa and Hanukkah. In fact, there’s a
holiday every day of the month; you can celebrate “Take it in the Ear Day” or
“Pastry Day,” among others. So in true irreverent Boost Mobile fashion, each
of these other holidays is getting a voice. To commemorate these special days
Boost Mobile and agency of record 180LA have made 31 personalized, shareable
festive carol e-cards for each of the holidays.

Boost Mobile Celebrates “All-the-Days” this December (Photo: Business Wire)

Boost Mobile Celebrates “All-the-Days” this December (Photo: Business Wire)

Each carol card features Santa and his elves with a unique carol of original
music to celebrate days like “Chocolate Everything Day,” “Brown Shoes Day,”
and “Wear a Plunger on your Head Day.” Anyone who shares a carol card will
also receive a special promo code with an exclusive discount to be used at
boostmobile.com. To check out all the carol cards and take part in
“All-the-Days,” visit www.boostcarolcards.com.

“Why limit yourself to only celebrate on certain holidays when you can
celebrate All-the-Days with Boost Mobile?” said Peiti Feng, director of brand
strategy and marketing communications, Boost Mobile. “Similarly, why limit
yourself to a wireless service that traps you in a two-year contract when you
can have no-contract, nationwide unlimited service with Boost Mobile? Boost
Mobile likes to celebrate the slightly dissimilar, yet positive moments of
daily life with our customers, including shrinking payments and lemon
cupcakes.”

“Boost Mobile has always given a voice to the underdog,” noted Dave Horton,
creative director at 180LA. “So for the holidays we aren’t just celebrating
Christmas and Hanukkah, we’re going to celebrate them all. We wrote 31 carols
for the 31 holidays in December, each using a different genre of music.”

Boost Mobile offers no-contract^1 wireless phones and service, including the
$55 Android Monthly Unlimited  plan with Shrinking Payments. For every six
on-time payments, the cost of Boost Mobile’s Monthly Unlimited plan shrinks by
$5^2, eventually getting down to as low as $40 a month for unlimited
nationwide talk, text and picture messaging, Web^3, email and calls to 411.
Payments do not need to be consecutive to qualify for the next savings
milestone.

About Boost Mobile

Boost Mobile offers wireless phones and services with no long-term contracts.
Boost Mobile redefines value for wireless consumers with its Monthly Unlimited
with Shrinking Payments no-contract service, where the longer you stay the
less you pay with on-time payments for unlimited voice, text messaging, Web,
email and calls to 411. Boost Mobile offers nationwide service on the
Nationwide Sprint Network, reaching more than 282 million people, with no
activation or long-distance fees. Boost Mobile offers a selection of quality
handsets from LG, Motorola, Research In Motion (RIM), Samsung, Kyocera and
ZTE, ranging from entry-level to Android™ smartphone devices available
nationwide at nearly 20,000 major retail stores, including Best Buy,
RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail
stores, independent wireless dealer locations, and on HSN, a leading TV home
shopping network. Re-Boost^® Cards are available at approximately 100,000
locations throughout the United States. Experience Boost Mobile on the Web at
Facebook and Twitter; and purchase products at www.boostmobile.com.

^1 Service subject to certain terms.
^2 Max discount of $15.
^3 Includes 2.5GB per month of full-speed data.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121203006413/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50494368&lang=en

Contact:

Boost Mobile
Danielle Babbington, 949-748-3418
Danielle.Babbington@sprint.com
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