Perfect Audience Unveils Facebook Retargeting Platform for Brands of All Sizes
YCombinator-Backed Startup, Perfect Audience, Makes Facebook Retargeting Easy
With the First 100% Self-Service Solution. This New Platform Allows
Advertisers to Gain More Sales at Costs Up to 30% Less Than From Traditional
SAN FRANCISCO, Calif., Dec. 3, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Perfect
Audience, a YCombinator-backed startup, is proud to announce the launch of its
new Facebook retargeting service. Brands of all sizes are now able to create
retargeting campaigns across Facebook Exchange in minutes to bring back lost
customers and gain more sales.
Within hours of signing up on Perfect Audience, marketers can have campaigns
live on Facebook. Perfect Audience does not require advertisers to endure an
enterprise sales process. Users need to merely create an account, place a tag
on their site, and create a free trial campaign.
Perfect Audience is offering a 2-week free trial on first campaigns and
requires just a $25/week minimum budget. Perfect Audience has already signed
up nearly 1000 brands including fast-growth companies like New Relic, Vita
Coco, 99designs, and Tagstand.
Perfect Audience customers pay on a CPM basis. Co-founder Brad Flora says
advertisers are seeing lower CPMs on Facebook than on the web. This is
translating to cost per clicks up to 30% less. According to Flora, "One
Perfect Audience customer typically pays $1.65 for clicks on Adwords and about
$1 for clicks on the web retargeting campaigns they run with Perfect Audience.
A week ago this same advertiser launched their first Facebook retargeting
campaign and their cost per click is just $0.68."
"Facebook retargeting has other advantages," Flora says. "On Facebook, your
ads always appear above the fold so you don't pay for below-the-fold
impressions no one sees like on the web. Also, Facebook ads are radically
easier to create than banner ads, which help companies save time, hassle, and
"With our Facebook retargeting, a company can write their ad copy, upload
their logo and be done making creative in seconds. Web retargeting delivers
incredible ROI, but our users often have to spend weeks designing ads or
hiring companies to create animated banners for them. By using simple Facebook
ads, Facebook retargeting removes all the creative friction from the process
while delivering the same great retargeting ROI," Flora says.
"Simplicity, low-prices and big ROI are the keys to making advertisers happy,"
Flora says. "More and more companies are taking control of their ad spend and
want self-service tools with beautiful dashboards, free trials, and detailed
documentation. That's where our product comes from."
About Perfect Audience
Perfect Audience gives marketers an easy way to create and manage Facebook
retargeting campaigns that bring back lost web site visitors and generate more
sales. Using advertiser cookie data and a proprietary ad targeting schema,
Perfect Audience Facebook retargeting lets advertisers reach the right
advertiser at the right time, for 30% less than traditional web retargeting.
The only 100% self-service Facebook retargeting solution, Perfect Audience has
won the confident of nearly 1,000 advertisers including 99designs, Vita Coco,
and New Relic. These companies us Perfect Audience to acquire new customers,
drive sales, and stay in front of prospects during the decision-making process
for new purchases. Perfect Audience is backed by a-list investors including
YCombinator, SVAngel, Start Fund, and New World Ventures.
For more information on Perfect Audience and to start a 14-day free trial
campaign today, go to http://www.perfectaudience.com
Story Contact: Brad Flora, Perfect Audience Co-founder and President
e-mail: press (at) perfectaudience (dot) com
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
CONTACT: Perfect Audience
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