Visual IQ Appoints Angiras Koorapaty to Chief Financial Officer

Visual IQ Appoints Angiras Koorapaty to Chief Financial Officer 
Key Driver of Worldwide Financial Operations to Support Company's
High Growth 
NEEDHAM, MA -- (Marketwire) -- 12/03/12 --   Cross channel marketing
intelligence provider Visual IQ today announced that Angiras "AK"
Koorapaty has joined the company in the role of chief financial
officer. In this position, Koorapaty will lead the company's
financial and administration functions across Visual IQ's worldwide
Koorapaty brings more than two decades of experience to this role,
with specialized skills partnering with sales, marketing and
engineering teams to drive profitable revenue growth, customer base
growth and enterprise value at technology companies. This will be
particularly valuable as Visual IQ continues to aggressively expand
its client base of leading brand marketers and agencies, as well as
extend its international footprint.  
"AK has the ideal mix of financial and operations expertise necessary
to help take Visual IQ to the next level," said Manu Mathew,
co-founder and CEO of Visual IQ. "We could not ask for a more
talented, collaborative and personable executive team member to join
us. This is critical as we look to continually bring cutting-edge
cross channel attribution solutions to market, as well as explore
innovative ways to create additional value for our clients." 
Prior to joining Visual IQ, Koorapaty served as chief financial
officer of security information and event management (SIEM) solutions
provider NitroSecurity. He was instrumental in leading the company
through rapid growth in a capital efficient manner, completing three
acquisitions to extend its product offerings and driving a successful
merger with McAfee, a division of Intel. He has also held chief
financial officer positions at Core Security Technologies, Webhire
(acquired by Kenexa Corporation) and Corechange (acquired by Open
Text Corporation). Prior, he spent nearly a decade in various
financial management roles at Allstate Insurance Company. 
"Visual IQ's leadership position in the rapidly growing cross channel
marketing attribution space is the result of proven thought
leadership, a very high quality SaaS product and a laser focus on
delivering significant ROI increases to its customers' media spend. I
am very excited to partner with this highly talented team to scale
the business profitably," stated Koorapaty. 
Koorapaty is a Chartered Accountant and holds a bachelor's degree in
commerce from Loyola College and an MBA in finance and investments
from The George Washington University.  
About Visual IQ
 Visual IQ produces the world's most powerful cross
channel marketing intelligence software products. Its hosted IQ
Intelligence Suite reveals cross channel performance insights hidden
deep within companies' marketing data and provides actionable
recommendations to improve marketing effectiveness. These
recommendations enable marketers and agencies to adjust their
advertising strategies and tactics to significantly increase
marketing ROI across their entire marketing mix -- both online and
The functionality behind these products combines a powerful,
user-friendly interface with multi-dimensional fractional attribution
management and scenario-planning science that clearly and accurately
show marketers where opportunities exist for optimization and
Visual IQ can be reached at or by visiting 
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