Electus International Signs Multiple Format Deals, Securing Local Series Commitments For Fashion Star In Asia

   Electus International Signs Multiple Format Deals, Securing Local Series
                     Commitments For Fashion Star In Asia

PR Newswire

NEW YORK, Dec. 3, 2012

NEW YORK, Dec. 3, 2012 /PRNewswire/ -- Ben Silverman's multimedia
entertainment studio Electus, an operating business of IAC (Nasdaq: IACI),
today announced that its global distribution arm, Electus International, has
licensed the format for Fashion Star, its hit reality fashion competition
series, securing local series commitments in Korea (SBS E!), Vietnam (VTV3) as
well as being optioned to Endemol in India. Fashion Star is part of an
ever-growing Electus slate that will be brought to market for the first time
at the Asia Television Forum in December. Earlier this year, Electus
International closed a finished tape deal for Fashion Star to premiere across
20 countries in Asia through DIVA Universal. Fashion Star Season 2 will air in
Spring 2013 on NBC.

"Asia is an incredibly important market for Electus International, so I'm
thrilled to announce that we're kicking off our push into local productions
through series commitments of Fashion Star in Korea and Vietnam, said John
Pollak, President of Electus International. "Fashion Star is a unique and
compelling format that resonates universally as it fuses entertainment with
commerce to build the next big fashion brand."

In the original U.S. format, Fashion Star gives unknown designers a
life-changing opportunity to win a multi-million dollar contract to launch
their clothing lines in Macy's, H&M and Saks Fifth Avenue - three of the
largest retailers in the country. Contestants are put to the test to see how
they react in a variety of real-world scenarios to determine who has the
vision and desire to build a fashion empire. With top fashion experts Jessica
Simpson, Nicole Richie and John Varvatos as their guides and mentors
throughout the process, competing designers have to be as adept in the
business of fashion as they are in their creativity. Each episode kicks off
with an exhilarating fashion show featuring musical performances, dancers, and
models in front of a live studio audience. Every fashion show will be built
around a weekly challenge that is designed to further develop each designer's
brand.

Buyers from the top retailers (Macy's, H&M and Saks Fifth Avenue) serve as the
judges, making on-the-spot decisions each week as they bid against each other
to purchase the work of these up-and-coming designers. The night following
each episode, the winning designs are available online and in retail stores in
the U.S. In the end, the designer who most successfully combines fashion and
business will become the next "Fashion Star" and receive the prize of a
lifetime - an exclusive capsule line in each of the three retailers.

The Fashion Star format was developed by Ben Silverman of Electus (NBC's The
Biggest Loser, The Office, and The Tudors), Rick Ringbakk of Emmy
Award-winning 5x5 Media (Jamie Oliver's Food Revolution), and E.J. Johnston
and James Deutch of EJD Productions.

The show is executive-produced by Elle Macpherson, Ben Silverman of Electus,
Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media
and EJ Johnston and James Deutch of EJD Productions. Electus International
retains all international distribution rights.

For embeddable clips and full episodes from Fashion Star, please visit
NBC.com's official show site: http://www.nbc.com/fashion-star/.

For artwork and a complete press kit from the show please visit the
NBCUniversal Media village website at http://www.nbcumv.com/mediavillage/.

Please follow us on Facebook at http://www.facebook.com/NBCFashionStar and on
Twitter @NBCFashionStar.

About Electus
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the
company connects advertisers, distributors and content creators early on in
the development process, enabling marketers and advertisers to be a true
partner in campaigns and content creation. Electus International, the global
distribution arm of Electus, is responsible for all international sales and
distribution for Electus' programming and its studio partners as well as
programs and formats from other well-known 3^rd party providers. For more
information on Electus, visitwww.electus.com.

Media contacts:
Electus
Justine Sacco
(212) 314-7326
Justine.sacco@iac.com

Sunshine Sachs
Jessica Berger / Whitney Kuhn
(212) 691-2800
berger@sunshinesachs.com / kuhn@sunshinesachs.com

SOURCE Electus

Website: http://www.electus.com