Ajinomoto Co., Inc. gains marketing authorization in Europe for the new novel food ingredient dihydrocapsiate -- a new milestone

Ajinomoto Co., Inc. gains marketing authorization in Europe for the new novel
  food ingredient dihydrocapsiate -- a new milestone in taste sensation and
                              energy expenditure

  PR Newswire

  TOKYO, Dec. 3, 2012

TOKYO, Dec. 3, 2012 /PRNewswire/ -- Ajinomoto Co., Inc. (Ajinomoto Co.) today
announced that the EU Commission has just published the Implementing Decision
authorizing the placing on the market of dihydrocapsiate (DHC) as a novel food
ingredient under Regulation (EC) No 258/97 of the European Parliament and of
the Council (
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2012:327:0049:0051:EN:PDF
).

"The entirely novel characteristics of DHC and the benefit of increasing
energy expenditure safely will enable our customers in the EU food and
beverage industry to innovate completely new and exciting applications for the
consumer," said Shoji Tsubuku, General Manager of Ajinomoto Co., Inc.

Dihydrocapsiate has held GRAS status from the U.S. FDA as a food ingredient
since March 2009 but the EU approval is particularly important, as it will
drive global expansion into a much wider range of food products throughout
Europe.

About Dihydrocapsiate Dihydrocapsiate is found naturally in chili peppers and
is a member of the capsinoid family of compounds. It is structurally similar
to capsaicin, the substance responsible for the sensation of hotness in chili
peppers, which has long been recognized to increase metabolism and energy
expenditure. Like capsaicin, capsinoids are naturally occurring substances
that activate receptors in the body and can favorably affect energy
expenditure, but they do not taste hot. Ajinomoto Co., Inc. has conducted an
extensive program of animal and human studies on capsinoids, and
dihydrocapsiate received a positive opinion on safety from the European Food
Safety Authority in July this year.

About Novel Food Novel foods or novel food ingredients have no history of
significant consumption in the European Union prior to May 15, 1997. Any food
or food ingredient that falls within this definition must be authorized
according to the Novel Food legislation, Regulation (EC) No 258/97.

About GRAS GRAS (Generally Recognized as Safe) is a process established by the
FDA in 1958. In this system, substances used in food products undergo
objective evaluations by academic experts to determine whether they can be
considered generally safe under their intended conditions of use. In the
United States, new materials intended for use in food products (excluding the
dietary ingredients for dietary supplements) must either be approved as food
additives or be determined to be GRAS.

About Ajinomoto Co. Ajinomoto Co. is a global manufacturer of high-quality
seasonings, processed foods, beverages, amino acids, pharmaceuticals and
specialty chemicals. For many decades Ajinomoto Co. has contributed to food
culture and human health through wide-ranging application of amino acid
technologies. Today, the company is becoming increasingly involved with
solutions for improved food resources, human health and global sustainability.
Founded in 1909 and now operating in 26 countries, Ajinomoto Co. had net sales
of JPY 1,197.3 billion (USD 15.1 billion) in fiscal 2011. For more about
Ajinomoto Co., (TYO: 2802), visit www.ajinomoto.com .

For further information, please contact: Ajinomoto Co., Inc. Public
Communications Department; pr_info@ajinomoto.com 

Website: http://www.ajinomoto.com