Neolane to Educate Marketers on Turning Big Data Into Insight at the 2012 NCDM Conference

  Neolane to Educate Marketers on Turning Big Data Into Insight at the 2012
  NCDM Conference

Conversational Marketing Provider to Showcase Its Technology to Enable Tightly
                    Coordinated Dialogues Across Channels

Business Wire

NEWTON, Mass. -- December 03, 2012

Conversational marketing technology provider Neolane, Inc. announced details
of its sponsorship of the 2012 NCDM Conference, the event for data-driven
marketing professionals. The theme of this year’s event is the intersection of
marketing and big data; sessions and exhibitions will focus on new techniques
for uncovering important customer insights and new tools and tactics for
managing the reams of online and offline data collected each year. Also,
Neolane will participate in the Solution Showdown focusing on Campaign
Management Platforms.

Who:      Jerry Kosmachuk, Manager of Application Consulting

             Cross-channel communications involve receiving large amounts of
             customer data that have to be used correctly in order to create
What:        personalized campaigns. At booth #406, Neolane will demonstrate
             how use of its conversational marketing platform allows marketers
             to turn data into actionable insights to increase marketing
             efficiency.

             On Tuesday, December 4, Jerry Kosmachuk will participate in the
             “Solution Showdown - Campaign Management Platforms.” At the core
             of any multi-channel engagement strategy is the campaign
             management strategy and platform. During this showdown, Kosmachuk
             will provide updates on the Neolane platform by demonstrating key
             capabilities.

When:        The NCDM Conference is taking place from December 3-5, 2012.
             The Solution Showdown is taking place on Tuesday, December 4 at
             11:15 a.m. EST.

Where:       The Gaylord Palms Resort and Conference Center in Orlando,
             Florida; Neolane will be located at Booth #406.

For more event details, please visit: http://events.neolane.com/NCDM2012/. For
those interested in tracking the event on Twitter, follow @neolane and use the
event hashtag #NCDM.

To arrange for a media or analyst briefing, contact Melissa Lane at
melissa.lane@neolane.com.

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 350 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora
Europe and Sony Music. Visit www.neolane.com and read our blog The
Cross-Channel Conversation.

Copyright © 2012 Neolane, Inc. All Rights Reserved. All other brand names,
product names, or trademarks belong to their respective holders.

Contact:

fama PR (for Neolane)
Danielle Millerick, +1 617-986-5018
neolane@famapr.com
 
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