Max Life Insurance Launches igenius Young Authors' Hunt

New Delhi, Delhi, India, Friday, November 30, 2012 -- (Business Wire India) 
Max Life Insurance, one of India's leading life insurance companies, took its
igenius programme to new heights with the announcement of igenius Young Authors'
Hunt. This new initiative aims to promote writing talent in young Indians that
will culminate in a book of stories. This is an opportunity for children under
15 years to unleash their imagination and take the first step towards becoming
literary geniuses. This book will be published by Rupa Publications India who
will also be providing editorial support for the book and eminent authors Chetan
Bhagat and Ruskin Bond will be part of the jury. 
The third edition of igenius scholarships also culminated today with the 27 top
winners being rewarded at the igenius grand finale in Gurgaon. igenius
scholarship III witnessed the participation of almost 4.9 lakh children across
different age groups and Max Life Insurance gave away cash prizes worth Rs. 1.1
crore including two top scholarships of Rs.10 lakh each. The children who
participated in the programme and won prizes had one thing in common: all of
them have excelled in both academics and extra-curricular interests.  
The igenius programme is one of corporate India's largest scholarship programme
that has been able to connect with over 20 lakh children in just three years and
has awarded scholarships worth over Rs 4 crores to over 5000 children. The
scholarship programme involves a robust multi-level evaluation process that has
been conceptualised in association with Derek O'Brien & Associates. The eminent
jury members who have evaluated the participants at various stages comprised
Derek O'Brien, quiz master & member of parliament; Ruskin Bond, author;
cricketer Murli Karthik and singer Palash Sen in addition to Neil O'Brien,
ex-Chairman ICSE board. 
Together, igenius scholarships & igenius young authors hunt will provide an
opportunity to an estimated 7 Cr children across the country to participate &
showcase their talent in various fields, be it in sports, knowledge or
Acknowledging the overwhelming response to igenius scholarships for three
consecutive years, Mr. Rajesh Sud, CEO and Managing Director said, “We started
with the thought of providing the children an encouraging platform to showcase
their talent and promote all-round growth in them. We are pleased to renew our
commitment to this cause and reward deserving children. The success and the
growing popularity of the igenius Scholarship programme is a testimony to our
belief that young parents are increasingly looking to promote multi-dimensional
development beyond academics for their children.” 
Talking about the Young Authors' Hunt, Anisha Motwani, Director and Chief
Marketing Officer said, “It is not easy for children to find publishing houses
who will print their stories. igenius Young Authors' Hunt provides that
opportunity and also encourages youngsters to take up the art of story-telling.
Through this initiative, we will provide a platform for India's young and most
engaging storytellers whose stories will become part of a published book titled
the igenius Book of Stories.” 
This year the igenius scholarships were given in three categories - igenius
Primary (Classes Nursery, KG, 1 and 2), igenius juniors (Classes 3 to 5) and
igenius seniors (Classes 6 to 8). 
In the senior category – Swarali Chodnekar from Mumbai and in the junior
category – Hiya Chowdhury from Delhi have been awarded scholarships of Rs. 10
lakhs each. 
Sanjari Kalantri from Delhi and Aryaman Mihir Seth from Dehradun were the
runners-up in the senior and junior categories respectively. 
Pratyush Kumar Chakra from Bhubaneshwar, Rajan Agarwal from New Delhi, Arjun
Gupta from Agra, Suhani Singh from New Delhi and Labdhi Baid from Kolkata won
scholarships of Rs. 1 Lakh each in the primary category. 
About Max Life Insurance Co. Ltd. ( 
Max Life Insurance, one of the leading life insurers, is a joint venture between
Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max India is a leading
Indian multi-business corporate, while Mitsui Sumitomo Insurance is a member of
MS&AD Insurance Group, which is amongst the top general insurers in the world.
Max Life Insurance offers comprehensive life insurance and retirement solutions
for long-term savings and protection. A financially stable company with sound
investment expertise, Max Life Insurance has a strong customer-centric approach
focused on advice-based sales and quality service. 
To view the Annexure and Photograph, please click on the link given below: 
(From L-R)Anisha Motwani, Rajesh Sud, Hiya Chowdhury, Chetan Bhagat, Swarali
Chodnekar & Derek O'Brein 
Media contact details 
Chumki Sen,
Max Life Insurance Co. Ltd.,
+91 9811854303, 
Megha Somani,
IPAN Hill+Knowlton Strategies,
+91 9650179898, 
Contributed via: Bloomberg Publisher WEB Service 
Provider ID: 01a19280028d4ea082bb30acd49bf645 
-0- Dec/03/2012 04:54 GMT
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