Breaking News

Alibaba Indicated to Start Trading at $88 to $90
Tweet TWEET

PointRoll’s Rovion Acquisition Enables Interactive Flash and HTML5 Display Ad Creation in Minutes

  PointRoll’s Rovion Acquisition Enables Interactive Flash and HTML5 Display
  Ad Creation in Minutes

                Former Rovion Leadership Also Joins PointRoll

Business Wire

NEW YORK -- December 03, 2012

PointRoll, a Gannett Company and the leading provider of digital marketing
technology, today revealed additional capabilities including enabling ad
creation in minutes, following the company’s acquisition of digital ad
technology company, Rovion. PointRoll now offers Composer, a self-service,
web-based ad creation technology formerly from Rovion that is being integrated
into PointRoll’s OnPoint Platform, PointRoll’s premiere ad creation, delivery
and measurement platform. The new tool empowers anyone to produce and deliver
rich, interactive display ads in both Flash and HTML5, including video and
mobile, in minutes and without knowing a single line of code.

“As the ad industry continues to seek out ways to be more efficient and
effective in the campaign development process, Composer will allow publishers,
agencies and brands to develop and deliver interactive and engaging display
executions, combine ad formats and functionality and simplify ad serving
across desktop and mobile devices,” said Oliver Knowlton, Chief Operating
Officer, PointRoll. “We are thrilled to add Composer to our OnPoint platform
and are pleased to be offering this new capability to our customers and
partners.”

Benefits of Composer Include:

  *Speed: Creates customized rich media and mobile ads with or without video
    in minutes.
  *Efficiency: Develops and deploys ads in a fraction of the time currently
    required with desktop software and code.
  *Simplification: Provides drag and drop assets and allows users to easily
    add functionality to build simple or more complex ads from scratch with no
    Flash or coding required to generate active ad tags.
  *Multi-Device: Simultaneously creates and delivers ads for PC and mobile
    via a single intelligent ad tag that detects a user’s device and instantly
    serves the appropriate ad.
  *Powerful: Provides a robust, pro-grade creative tool that gives you
    control and flexibility over virtually any ad format and functionality
    including expandables, video, social and more.
  *Sophistication: Incorporates dynamic data-cued functionality and social
    site interaction data so anyone can quickly build state-of-the-art ads
    that individually address the right audience with the right message.
  *Increased Collaboration: Enables collaboration between ad strategists,
    builders, approvers, publishers as well as campaign teams and technical
    designers of PointRoll, if added support is needed.

In addition to PointRoll’s new ad creation capability, the company has also
added former members of Rovion’s leadership team including Brian Goss, David
Arslanian and David Simon. Brian Goss was appointed PointRoll’s new chief
technology officer (CTO), while David Arslanian has joined as vice president
of integration strategy and David Simon as vice president of business
development and client solutions.

“We’re pleased to welcome David, Brian and David to the PointRoll team,” added
Knowlton. “Each brings a wealth of knowledge and experience to our company and
we’re looking forward to their contributions.”

As the new CTO, Goss will be responsible for managing technology strategy and
platform development and also will focus on developing new and innovative ways
to create more effective and efficient advertising utilizing audience, data
and dynamic creative technology. Prior to joining PointRoll, Goss was vice
president at Local Corporation (Local), where he managed the Rovion division
and was also CEO of the company prior to its acquisition by Local. Goss has
also held a number of C-level and sales roles at various tech companies
including Onsite Videos and RecordsForce to name a few.

Arslanian will focus on ensuring the end-to-end integration of Rovion and the
Composer tool, not only within PointRoll but across all of parent company
Gannett’s (NYSE: GCI) sites. Arslanian also brings valuable experience from
his time at Rovion, where he served as president and chief operating officer
of Rovion prior to its acquisition by Local, as well as previous experience
from Thrive Video, Inc., Inanovate, Inc. as well as SEI Investments.

Simon will be responsible for developing strategic partnerships, client
solutions and product positioning in the marketplace. Simon formerly was the
vice president of advertising solutions at Local and, prior to Rovion’s
acquisition by Local, served as president and CMO of Rovion. Prior to Rovion,
Simon held several senior level roles in marketing, sales and business
development in companies such as Yahoo!, Ceiva Logic and Yoyodyne.

About PointRoll

PointRoll, a Gannett Company (NYSE: GCI), is at the center of the world’s most
effective digital advertising. PointRoll helps advertisers, agencies and
publishers create, deploy, measure, and optimize interactive and
action-inspiring digital campaigns across channels and devices. PointRoll’s
comprehensive platform combines the ability to create more engaging campaigns
with unmatched formats and features, dynamic creative optimization and ad
analytics to provide a consistent, relevant consumer experience across
in-stream video, display, rich media, mobile, social, tablet campaigns and
more. With PointRoll, marketers can easily reach and engage consumers, create
and deploy campaigns to multiple destinations, measure performance in real
time and optimize to deliver more successful, integrated digital experiences –
keeping marketers on point with their consumers. For more information, visit
http://www.pointroll.com or follow us @pointroll.

Contact:

Media:
Horn Group for PointRoll
Erica McDonald, 646-202-9784
Erica.mcdonald@horngroup.com
 
Press spacebar to pause and continue. Press esc to stop.