KBM Group's Lindsay Resnick to Present at AHIP's Fall Forum 2012
Session to address health plans' shift from B2B to B2C
Richardson, TX, Dec. 3, 2012 (GLOBE NEWSWIRE) -- KBM Group,the global leader
in data-driven, insight-based customer engagement, announces Lindsay Resnick,
CMO of KBM Group: Health Services is scheduled to present at AHIP's Fall Forum
2012. The annual conference takes place at Renaissance Chicago Hotel in on
December 3 - 5, 2012. This national conference will focus on how the
Affordable Care Act, President Obama's re-election, and the "retailization of
healthcare" will cause profound change in the health insurance marketplace.
As part of the conference program, Lindsay's session "Retail Consumer
Strategies - Making the Shift from B2B to B2C", will look at the shift from an
employer-based group insurance marketplace to one driven by individual
decision making. He will discuss the need to understand the "whole consumer"
and why tomorrow's consumer should be at the center of all health plans'
marketing and operational activities. And, he will share new strategies
health plans need to buffer risks and turn these market changes into
opportunities. For health plans large and small, this session is an
Affordable Care Act marketing survival guide.
Lindsay's session will take place on Wednesday, December 5, at 10:30AM -
About KBM Group
KBM Group transforms healthcare marketing efforts into mutually beneficial
customer conversations through data-driven insights. Based on a strategic
approach to optimize business outcomes, KBM Group's world-class marketing
solutions integrate offline and online marketing channels and allow companies
to achieve high-performance B2B and B2C customer engagement and marketing ROI.
KBM Group's spectrum of services includes strategic consulting, data
integration and database management, analytics, digital services, marketing
management and outsourcing, creative services, and response services. The
company has 35 offices in 21 countries serving global, enterprise and
B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the
Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.comand
CONTACT: Peggy Garner
713.995.2358 or 281.865.1412
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