PacSun Honors Industry Leaders At The 'Common Threads' Event Hosted In Los Angeles

  PacSun Honors Industry Leaders At The 'Common Threads' Event Hosted In Los

Snoop Dogg headlines; Honorees include Hurley H2O Program, Goldenvoice, Nyjah
Huston, Gaslamp Killer, LOVE+MADE and Known Gallery

PR Newswire

ANAHEIM, Calif., Dec. 3, 2012

ANAHEIM, Calif., Dec. 3, 2012 /PRNewswire/ --Pacific Sunwear of California,
Inc. (Nasdaq: PSUN) (collectively, "PacSun") hosted the inaugural 'Common
Threads' event, an industry celebration honoring companies and people who have
been influential and inspirational this past year, on Saturday, December 1 at
Lot 613 in downtown Los Angeles. Headlined by California-native Snoop Dogg,
the 'Common Threads' event was attended by more than 700 leaders, insiders and
influencers in the fashion, music, art and action sports industries.


A night dedicated to celebrating California culture, PacSun featured four
prominent Los Angeles based artists -- Gareth Stehr, Cody Comrie, Justin Fry
and Lia Halloran – whose varied styles exemplified the diversity and
creativity of California. In addition to the art display, guests enjoyed
music by DJ Them Jeans and Roam, as well as a special musical performance by
rapper Snoop Dogg, who performed hits such as "What's My Name" and "Gin &

"Given PacSun's 30-year history of championing California lifestyle and action
sports, the 'Common Threads' event was an opportunity for us to recognize and
celebrate with our industry partners and peers," said Gary Schoenfeld, CEO of
PacSun. "PacSun's brand essence and merchandise has been and will continue to
be heavily influenced by everything that makes up California -- from music
festivals and underground concerts to vintage fashion prints and emerging
designers to action sports and inspiring athletes."

During the evening PacSun bestowed six Common Threads Awards to a select group
of individuals and corporations that demonstrated leadership and ingenuity in
the categories of social responsibility, innovation, action sports, music,
style and art. The Common Threads Awards were presented to the following
individuals and entities, along with a $5,000 donation to a designated charity
in each recipient's name: 

  oSocial Responsibility: HURLEY H2O PROGRAM
    The H2O Program is both innovative and authentic to the brand's
    water-based roots. In 2008, the Hurley H2O program started with a clear
    mission: get clear water to every single person who needs it. Through
    partnerships and a continued effort to make sure water is always top of
    mind, clear water has been brought to people in places such as Haiti,
    Brazil, India and the U.S., most recently to the victims of Superstorm
    Sandy. In recognition, PacSun made a donation to Hurley H2O Program
  oInnovation: GOLDENVOICE
    By delivering the most talent in the most unexpected venues, Goldenvoice
    uses their unparalleled innovation to push the musical performance
    experience. Constantly creating new ways to experience 'the music
    festival,' Coachella forever changed concerts this year by resurrecting
    one of the most legendary artists of all time, Tupac Shakur. In
    recognition, PacSun made a donation to Global Inheritance
  oAction Sports: NYJAH HUSTON
    One of the most recognized and celebrated professional skateboarders in
    the world, Nyjah's smooth and consistent style sets him apart from the
    competition. He has become a leader for a new generation of skaters. In
    recognition, PacSun made a donation to Let It Flow.
    With an energy and passion for music, Gaslamp Killer is truly
    inspirational and has changed everything one thought about DJ-ing. In
    recognition, PacSun made a donation to Tree Media Foundation.
  oStyle: LOVE+MADE
    LOVE+MADE has made their mark in fashion by incorporating contemporary
    fashion with street wear sensibilities. They've earned respect in the
    industry by partnering with the most iconic and influential brands on a
    wide range of projects. In recognition, PacSun made a donation to Fashion
    Curating industry leading shows with everyone from Saber to Hello Kitty,
    Known Gallery bridges a diverse audience that not only includes
    traditional art lovers, but also a new generation of enthusiastic creative
    people who follow the worldwide culture of contemporary art. In
    recognition, PacSun made a donation to City of Hope.

For more information on PacSun, visit For images from the
'Common Threads' event as well as inspiration on styles and trends, visit

About Pacific Sunwear of California, Inc.

Pacific Sunwear of California, Inc. and its subsidiaries (collectively,
"PacSun" or the "Company") is a leading specialty retailer rooted in the
action sports, fashion and music influences of the California lifestyle. The
Company sells a combination of branded and proprietary casual apparel,
accessories and footwear designed to appeal to teens and young adults. As of
November 29, 2012, the Company operates 722 stores in all 50 states and Puerto
Rico. PacSun's website address is

Contact: Corie Jackson

SOURCE Pacific Sunwear of California, Inc.

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