Advanced High-Strength Steel Offers Automakers The Complete Package

     Advanced High-Strength Steel Offers Automakers The Complete Package

New three-part video series highlights steel solutions for vehicle safety,
fuel efficiency and affordability

PR Newswire

DETROIT, Dec. 3, 2012

DETROIT, Dec. 3, 2012 /PRNewswire/ --In a new three-part video series about
the clear advantages advanced high-strength steels (AHSS) offer to automakers,
Lawrence W. Kavanagh, president, the Steel Market Development Institute
(SMDI), a business unit of the American Iron and Steel Institute (AISI),
focuses on how steel is able to help automakers meet stringent Corporate
Average Fuel Economy (CAFE) standards and strict safety requirements while
maintaining affordability.

The first segment of the automotive-specific series – steel and CAFE – is
available online at The second and third
segments are slated for release in December.

In the series, Kavanagh discusses how steelmakers worldwide continue to
develop new materials to meet the challenges of stricter automotive
regulations. The different segments of the video explain the environmental,
cost and performance advantages of new AHSS versus competing materials. For
example, Kavanagh points out that automakers are increasing their use of AHSS
because its unique properties enable them to take weight out of the vehicles
while maintaining top safety performance. Kavanagh also discusses automotive
design successes with these advanced materials, including the
FutureSteelVehicle and front lower control arm projects, as well as SMDI's
upcoming lightweight chassis and engine programs.

"Due to advances in modeling and materials science, steelmakers can manipulate
the molecular structure of materials to meet the evolving needs and
specifications of the auto industry," Kavanagh said. "Advanced high-strength
steels are created to provide automakers the complete package: unparalleled
crash performance for safety; reduced vehicle weight for fuel efficiency; and
affordability to consumers."

In the interview series, Kavanagh explains how steel's advantages go beyond
performance and life cycle emissions, emphasizing the lifetime cost benefits
of owning and operating a steel-intensive vehicle. Kavanagh also describes how
incorporating new steels into vehicle designs allows engineers to put the
strength – or any other desired steel property – exactly where it is needed to
provide maximum occupant protection.

"Using advanced high-strength steels in automotive manufacturing allows car
companies to put customers in safe vehicles they can afford to buy and
maintain," Kavanagh said. "And over the past 10 years, the steel industry has
reduced vehicle mass through steel innovations by 35 percent. Imagine what we
will do in the next 10 years."

The American Iron and Steel Institute (AISI) serves as the voice of the North
American steel industry in the public policy arena and advances the case for
steel in the marketplace as the preferred material of choice. AISI also plays
a lead role in the development and application of new steels and steelmaking
technology. AISI is comprised of 25 member companies, including integrated and
electric furnace steelmakers, and 125 associate members who are suppliers to
or customers of the steel industry. AISI's member companies represent over
three quarters of both U.S. and North American steel capacity.

The Steel Market Development Institute (SMDI) grows and maintains the use of
steel through strategies that promote cost-effective solutions in the
automotive, construction and container markets, as well as for new growth
opportunities in emerging steel markets. For more news or information, visit or follow us on twitter at

SMDI investors include:

  oAK Steel Corporation
  oArcelorMittal Dofasco
  oArcelorMittal USA LLC
  oNucor Corporation
  oSeverstal North America Inc.
  oThyssenKrupp Steel USA, LLC
  oUnited States Steel Corporation

SOURCE Steel Market Development Institute

Contact: Ronald Krupitzer, +1-248-945-4761,, or Deanna
Lorincz, +1-248-945-4763,
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