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Hasbro Issues 2011 Corporate Social Responsibility Report Update

  Hasbro Issues 2011 Corporate Social Responsibility Report Update

Highlights Include 10 Percent Year-On-Year Emissions Reduction, Reduced Water
            Use, Improved Distribution and Logistics Efficiencies

Business Wire

PAWTUCKET, R.I. -- December 03, 2012

Hasbro, Inc. (NASDAQ: HAS) is reporting additional progress on a wide range of
key CSR initiatives, including a 10 percent year-on-year reduction in Scope 1
and Scope 2 greenhouse gas (GHG) emissions, as detailed in the Company’s
newly-released Corporate Social Responsibility (CSR) 2011 Update. The report
highlights CSR progress and goals for the 2011 calendar year as a mid-cycle
benchmark to the Company’s biannual CSR report. Hasbro is also reporting an
overall Scope 1 and Scope 2 GHG emissions reduction of 20 percent against the
Company’s 2008 baseline, and highlighting its efforts to begin extensively
tracking supply chain and support service Scope 3 emissions. Scope 1 and Scope
2 emissions are related to manufacturing emissions and electricity
consumption.

“Hasbro remains committed to transparency in all aspects of corporate social
responsibility,” said Brian Goldner, Hasbro’s President and CEO. “Tracking,
reducing and reporting on our greenhouse gas emissions throughout our supply
chain is one important aspect of that commitment. We remain highly focused on
conducting business responsibly as we build upon our momentum in CSR.”

Hasbro is committed to continuous CSR improvement and leadership, focusing on
three key priorities: product safety, environmental sustainability and
manufacturing ethics. The CSR 2011 Update highlights achievements from each of
the three key focus areas.

  *Hasbro had zero product recalls in 2011, a testament to the Company’s
    industry-leading quality assurance and safety processes.
  *Hasbro reduced water use by 12.5 percent in 2011 for a cumulative
    reduction of 18.7 percent from a 2008 baseline, surpassing its goal of 15
    percent water use reduction well before its 2012 year-end target.
  *Hasbro increased distribution and logistics efficiencies domestically and
    internationally. The Company moved 96percent of its domestic product
    shipments via SmartWay carrier members, which are companies that track
    fuel use for reporting efficiency of carbon emission reductions. It also
    opened new distribution centers in Moscow and Prague to reduce miles to
    customers.
  *Hasbro continues to require all third-party manufacturing partners in
    China to adhere to the International Council of Toy Industries (ICTI) CARE
    (Caring, Awareness, Responsible, Ethical) Process, and to carry the ICTI
    Seal of Compliance.

In addition, Hasbro continued its investment in the community through numerous
philanthropic initiatives in 2011, including donating more than 400,000 toys
and games during the holidays, and 18,531 hours of volunteer time by
employees.

Hasbro will publish a full, GRI-based CSR report in 2013 to cover progress and
goals during calendar year 2012. To learn more about Hasbro's CSR progress,
please visit www.hasbro.com/csr.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST
PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. The Company's Hasbro Studios develops and produces television
programming for markets around the world. The Hub TV Network is part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep
commitment to corporate social responsibility, including philanthropy, Hasbro
is helping to build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every year.
It has been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's
"100 Best Corporate Citizens." Learn more at www.hasbro.com.

HAS-CSR

Contact:

Hasbro, Inc.
News Media
Gary Serby, 401-727-5582
or
Investor Relations
Debbie Hancock, 401-727-5401