This Holiday Season, Deck the Halls with Baskin-Robbins' Festive New Ice Cream Cakes

This Holiday Season, Deck the Halls with Baskin-Robbins' Festive New Ice Cream
                                    Cakes

'Tis The Season To Celebrate With Dome-Shaped Snowman, Santa and Elf Holiday
Cakes

PR Newswire

CANTON, Mass., Dec. 3, 2012

CANTON, Mass., Dec. 3, 2012 /PRNewswire/ --It's the holiday season once again
and Baskin-Robbins, the world's largest chain of ice cream specialty shops, is
offering a new lineup of dome-shaped ice cream cakes to brighten up holiday
parties this month. Available now at participating Baskin-Robbins locations
nationwide, these ho-ho-holiday cakes make for perfect gifts or delectable
additions to any holiday party. Guests can customize each cake by choosing
their favorite ice cream flavor, including December's Flavor of the Month,
Mint Chocolate Chip, a classic flavor featuring mint-flavored ice cream with
semi-sweet chocolate chips.

(Photo: http://photos.prnewswire.com/prnh/20121203/NY21814 )

(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO )

The eye-catching holiday cakes feature a unique dome shape available from
Baskin-Robbins. The fanciful holiday designs include:

  oSnowman Cake:Get into the holiday season with this holly jolly snowman
    cake, made with a layer of cake and any ice cream flavor.
  oSanta Cake: Complete your collection with the Santa Cake. This treat will
    be the life of the party and can serve as the centerpiece for any holiday
    celebration.
  oElf Cake: For any dessert table in need of a little extra help, the Elf
    Cake is a delicious addition that can be customized with a layer of cake
    and any of Baskin-Robbins' ice cream flavors.

Baskin-Robbins' Snowman, Santa and Elf cakes each serve 8-12 people and have a
suggested retail price of $26.99 during the month of December. For guests
looking for a smaller treat, Baskin-Robbins is also offering Snowman and Snow
Woman Individual Treats. Guests can pick their favorite Baskin-Robbins flavor
and turn it into a snowman almost too cute to eat. The Snowman and Snow Woman
Individual Treats are available at participating Baskin-Robbins shops and have
a suggested retail price of $2.49.

"What better way to celebrate the holidays than by enjoying the company of
family and friends and sharing Baskin-Robbins' festive new ice cream cakes,"
said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of
Innovation at Dunkin' Brands. "These fun and delicious holiday cakes are sure
to impress as the dessert table centerpiece at any holiday party."

For a great stocking stuffer, give the gift of ice cream with a Baskin-Robbins
gift card. Gift cards can be purchased in any amount between $2 and $100 at
participating Baskin-Robbins shops or online at www.BaskinRobbins.comand
never expire. Baskin-Robbins offers special holiday cake-themed gift cards on
its website. Gift cards can also be personalized online with cherished photos
or a customized message, and can be ordered along with a personalized greeting
card.

For more information about Baskin-Robbins and its wide range of ice cream
flavors and frozen treats, visitwww.BaskinRobbins.comor follow us on
Facebook (www.facebook.com/BaskinRobbins) or on Twitter
(www.twitter.com/BaskinRobbins).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. For the full-year 2011, Baskin-Robbins' shops had global
franchisee-reported sales of approximately $1.8 billion. Headquartered in
Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.

Contact:
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com



SOURCE Baskin-Robbins

Website: http://www.baskinrobbins.com
 
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