Hasbro, Inc. Helps Toys for Tots Deliver Holiday Joy to Children Affected by Superstorm Sandy

  Hasbro, Inc. Helps Toys for Tots Deliver Holiday Joy to Children Affected by
  Superstorm Sandy

More than 36,000 Hasbro toys and games donated to Toys for Tots in communities
                   still recovering from storm destruction

Business Wire

PAWTUCKET, R.I. -- December 03, 2012

Today, a cargo plane filled with thousands of toys and games donated by
branded play company, Hasbro, Inc. (NASDAQ: HAS) was unloaded to help the
Marine Toys for Tots Foundation assist children still living with destruction
from Superstorm Sandy. The donation made by Hasbro included over 36,000 toys
and games valued at approximately $450,000 to help Toys for Tots deliver
holiday joy to families in communities hardest hit by the storm.

"Play can help a child gain some sense of normalcy during times of upheaval,"
said Karen Davis, vice president community relations, Hasbro, Inc. "We hope
this donation to our longtime partner, Toys for Tots, will help the children
impacted by Sandy find some joy this holiday season.”

Many of this season’s hottest toys and games, such as MONOPOLY MILLIONAIRE,
BOP IT SMASH, LITTLEST PET SHOP SING-A-SONG KITTY pet and SCRABBLE CATCH
PHRASE, were flown into New Jersey by the famous Blue Angels on their C-130
aircraft, affectionately nicknamed “Fat Albert.” The Blue Angels arrived at
Joint Base McGuire-Dix-Lakehurst after picking up an aircraft full of toys and
games in Atlanta, Ga., and Washington D.C. Additional toys and games were also
trucked in to meet the plane to deliver a message of hope and happiness to
deserving children.

Toys for Tots Marine Ambassadors from areas in New York and New Jersey most
impacted by the storm were on hand to accept the product and take them back to
their communities for distribution to families before the holidays.

Volunteers, including a small group of employees from Hasbro’s Pawtucket, RI
global headquarters, formed a human chain that unloaded the toys and games and
loaded them into waiting Toys for Tots trucks.

This donation brings Hasbro’s support to well over $500,000 for Superstorm
Sandy, as the Company also donated over $100,000 directly to the American Red
Cross, World Vision, Feeding America and ServeRI to support their relief
efforts. Additionally, a donation of over 10,000 games was made immediately
after the storm to help displaced families staying in shelters along the east
coast.

Hasbro has a long history of giving back and its philanthropic support
includes assistance to children affected by disasters. For many years now, the
Marine Toys for Tots Foundation and Hasbro have worked together on a variety
of initiatives to bring hope and joy to children in need during the holidays.
This year, Hasbro’s overall support of Toys for Tots will total more than
260,000 toys and games with an estimated retail value of $2.1 million.

For more information on Hasbro’s philanthropic programs, please visit our most
recent Corporate Philanthropy Report at
http://www.hasbro.com/corporate/community-relations/about.cfm.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies,” and is ranked in The Civic 50 as
one of “America’s most community minded companies” by Bloomberg Businessweek
and as one of Corporate Responsibility Magazine’s “100 Best Corporate
Citizens.” Learn more at www.hasbro.com.

© 2012 Hasbro. All Rights Reserved.

HASPH

Contact:

Hasbro, Inc.
Brandon Keough, 401-727-5651 (office)
617-721-3620 (Cell)
Hasbro Community Relations Manager
bkeough@hasbro.com
 
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