New Weight Watchers 360°: Finally, a Weight-Loss Program Built for Human Nature

   New Weight Watchers 360°: Finally, a Weight-Loss Program Built for Human

Building on Its Successful PointsPlus® Program, Weight Watchers Introduces A
Revolutionary Approach that Makes Healthy Choices Second Nature

PR Newswire

NEW YORK, Dec. 3, 2012

NEW YORK, Dec. 3, 2012 /PRNewswire/ --In a world where the average person
makes more than 200 food-related decisions each day – of which they are only
aware of about 15[i] – people need more than knowledge to lose weight and
learn to keep it off. Today, Weight Watchers International, Inc. (NYSE: WTW)
launches Weight Watchers 360° - the weight-loss program built for human nature
and that builds on tracking PointsPlus® values and is designed to help make
healthy choices second nature.

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With the launch of PointsPlus^® in late 2010, Weight Watchers took a critical
step in delivering a program that nudges members toward more satisfying and
nutrient dense foods. And research shows that with Weight Watchers meetings
and eTools, people can lose five times more weight than those who try to lose
weight on their own[ii]. Now, Weight Watchers 360° offers a breakthrough
approach with the PointsPlus^® plan as its foundation plus new curriculum and
tools to help members manage their food environment and establish daily
routines that can become long-term healthy habits.

"In 2013, Weight Watchers will celebrate our 50^th anniversary and as we
embarked on that milestone we reflected on how different the world is now than
it was in 1963," said David Kirchhoff, President and CEO, Weight Watchers
International. "We have learned so much over these 50 years and Weight
Watchers 360° brings all of that learning and experience together to create a
program that is perfectly designed for the world we live in today."

A Fresh Perspective

"Emerging science on hedonic hunger inspired us to rethink our approach,
because tempting food has never been more available than it is today," said
Karen Miller-Kovach, Chief Scientific Officer, Weight Watchers International.
"Functional magnetic resonance imaging (fMRI) allows us to see how the mere
thought or sight of tempting foods, high in fat and sugar, light up reward
centers in the brain. In other words, it's human nature for you to eat a
healthy and satisfying meal, but then not be able to resist that piece of
chocolate cake."

"It's literally wired into our brains to eat delicious foods when they're in
front of us," said Kirchhoff. "And with food cues all around us, we need to
learn how to clean up the places where we live and work, plan for the
situations where we have little control, and establish routines that help make
the healthy choice the automatic choice."

A Fresh Approach

The new Weight Watchers 360° program includes:

  oBuilding on Tracking: In addition to tracking PointsPlus^® values, members
    and subscribers following the Weight Watchers 360° program will receive
    specific learning, guidance and tools about re-vamping your spaces (home,
    office, car, handbag, etc.), planning for situations (parties, happy hour,
    eating out, travel, etc.), and incorporating simple routines into every
    day until they become second nature.
  oWith You Whenever, Wherever, However You Need It: The Weight Watchers 360°
    approach will:

       oMake Weight Watchers meetings more active, engaging and interactive
         so you attend more meetings and get the most out of each one
       oMake Weight Watchers digital tools for eTools subscribers more
         robust, interactive and seamlessly integrated into the program
       oMake individual attention – at Weight Watchers stores and by phone –
         more available for those who need or want extra guidance and support

"No one is perfect and you shouldn't have to be to lose weight eating real
food in the real world," said Kirchhoff. "Weight Watchers 360° is designed to
help our members systematically, yet simply, find a healthy lifestyle to lose
the weight and learn to keep it off. It is built to recognize our
vulnerabilities and to harness our strength."

A Fresh New Look

As part of the program overhaul and looking forward to the next 50 years,
Weight Watchers also gave its brand a new, highly modern visual system that
brings to life the transformation members experience when they adopt a new
lifestyle that can lead to significant weight loss.

The new visual system has been implemented in digital channels and on the
cover of the January/February issue of Weight Watchers magazine. As part of
the continuation of a phased approach to transforming the Weight Watchers
store experience, which has been implemented in more than 65 percent of
company-owned locations in the U.S., the new look will begin appearing at
retail in late December.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 45,000 meetings each week
where members receive group support and learn about healthy eating patterns,
behavior modification and physical activity. provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.

[i] Wansink B, and Sobal J. Hidden persuaders and 200 Daily decisions.
Environment and Behavior. 39:1 (2007): 106-23.

[ii] Weight loss results after 12 weeks from a randomized clinical trial
funded by Weight Watchers comparing people who were provided access to Weight
Watchers meetings and eTools (including Mobile) to people who were asked to
lose weight on their own and provided weight-loss educational materials.

SOURCE Weight Watchers International, Inc.

Contact: Stephanie Schulman, +1-212-817-4262,
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