Donates $10,000 to the Linda Creed Foundation Through Pink Frame Breast Cancer Awareness Campaign Donates $10,000 to the Linda Creed Foundation Through Pink Frame
  Breast Cancer Awareness Campaign

Business Wire

VANCOUVER, Canada -- December 03, 2012, the planet’s biggest online eyewear company, is pleased to
announce its Pink Frame Breast Cancer Awareness Campaign has resulted in a
$10,000 donation to the Linda Creed Foundation. During the month of October, partnered with Linda Creed, whose mission is to fight breast
cancer with heart through community-based education and referral, support,
advocacy and direct service, and pledged to donate $25 for each purchase
through a limited edition collection of pink frames. The campaign also served
as a great conversation-starter to empower customers to continue
the dialogue to raise awareness each time they put on their pink frames.

“Partnering with the Linda Creed Foundation in bringing awareness to breast
cancer has been such a humbling experience for myself and the rest of the
company,” said Roger Hardy, Founder and CEO, “The Pink Frames
Campaign is one of the many ways our customers can make a donation to this
very worthy cause, and show their support not only during the month of
October, but throughout the year.”

In 2012, it has been estimated that over 200,000 Americans will be diagnosed
with breast cancer, and although October is the annual month of awareness for
early detection, companies such as and foundations like Linda
Creed remain committed to the importance of breast cancer awareness

“Today almost every consumer has a connection to breast cancer, whether it’s
affected them personally, or through someone they know. There is such a
willingness to raise awareness and find a cure, and what better way to show
support than with something worn everyday—glasses, ” said Aaron Magness, VP of

With the generous help of its customers, was able to make this
sizeable donation to the Linda Creed foundation, bringing us all one step
closer to reducing the statistics of those diagnosed, and finding a cure.

About ( is the planet’s biggest online eyewear company.
Coastal empowers customers to easily browse, try on and buy eyewear—saving
time, money and sanity. At Coastal, we believe you will be so blown away by
the Coastal experience and become a customer for life that your first pair of
glasses is free. With every pair purchased, Coastal donates a pair to someone
in need through its Change the View project. Founded in 2000, Coastal designs,
produces and distributes the largest selection of eyeglasses and contact
lenses on the Internet, including a unique combination of designer eyeglasses,
contact lenses, sunglasses, and vision care accessories. Coastal services
customers in more than 150 countries through the Coastal Contactsfamily of
websites including:,,,,,,,,, and


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