US PRESSWIRE Rebrands To Become USA TODAY Sports Images

           US PRESSWIRE Rebrands To Become USA TODAY Sports Images

Nation's largest dedicated sports image service strengthens its connection
with USA TODAY Sports Media Group, further expands technology infrastructure
for image syndication

PR Newswire

MCLEAN, Va., Dec. 3, 2012

MCLEAN, Va., Dec. 3, 2012 /PRNewswire/ -- The USA TODAY Sports Media Group
today announced the re-branding of US PRESSWIRE, its dedicated sports image
service providing coverage for nearly 10,000 events each year, to USA TODAY
Sports Images. This is part of the larger content syndication strategy for USA
TODAY Sports which includes expanding the distribution of all of its content
across multiple platforms.

Acquired by the USA TODAY Sports Media Group in 2011, USA TODAY Sports Images
serves as the primary sports image provider for all Gannett Co., Inc. (NYSE:
GCI) media properties, including USA TODAY Sports, both domestically and
around the world. It also syndicates images to clients which include several
of the largest non-Gannett media brands in the country, along with hundreds of
additional sites. Among those sites are most of the top 15 sports sites which
represent a combined audience of more than 160 million sports fans each month
as measured by comScore.

"Our ability to create and syndicate iconic sports images from across all
sports and levels-- from the Super Bowl to local high school games -- has
been a major pillar of our business from day one," said Tom Beusse, President
of the USA TODAY Sports Media Group. "Re-branding US PRESSWIRE to USA TODAY
Sports Images further strengthens its relationship to our overall business
objectives and better defines the service it provides-- not only throughout
Gannett and USA TODAY Sports, but throughout the sports content universe as a

In conjunction with the re-branding, USA TODAY Sports Images, will roll out a
new database and website with state-of-the-art functionality and expanded
content management capabilities which will be fully operational at its new
website,, by January 1, 2013. The technological
expansion is designed to meet the rapidly growing demand for USA TODAY Sports
Images' premium content and to support its massive production output which now
reaches nearly 500,000 fully edited images per year.

"With the re-branding, database and infrastructure investments, USA TODAY
Sports Images is fully integrated and extremely well positioned to continue
to serve the growing demands of clients within the sports media space -- both
internally and externally," said Bruce Odle, President, USA TODAY Sports
Images for the USA TODAY Sports Media Group.

The USA TODAY Sports Media Group encompasses all sports initiatives across USA
TODAY Sports and Gannett's more than 100 well-known local media brands. It
also includes the sports photography wire service, USA TODAY Sports Images,
USA TODAY High School Sports and the hundreds of sites within USA TODAY Sports
Digital Properties such as and mixed martial arts site, among others. USA TODAY is owned by Gannett Co., Inc. (NYSE:

(Logo - )

SOURCE USA TODAY Sports Media Group

Contact: Katie Connell, USA TODAY Communications, 7950 Jones Branch Drive,
McLean, VA 22108, (703) 854-6077 or
Press spacebar to pause and continue. Press esc to stop.