Samsung Canada Auctions off 75-inch flagship TV in Support of Children's Hospitals

Samsung Canada Auctions off 75-inch flagship TV in Support of Children's 
Over $26,000 donated to SickKids and BC Children's Hospital as part of Samsung 
Hope for Children Auction 
MISSISSAUGA, Dec. 3, 2012 /CNW/ - Samsung Electronics Canada Inc., a global 
leader in digital media and digital convergence technologies, auctioned off 
two of its flagship televisions on Friday, November 30(th), with the proceeds 
going to local children's hospitals. As part of a Samsung Smart TV office 
tower activation, a 75-inch ES9000 LED TV ($9,999 CDN value) was auctioned off 
to consumers in Toronto and Vancouver with Samsung Hope for Children then 
matching dollar-for-dollar the final bid. In total the SickKids Foundation and 
BC Children's Hospital Foundation will receive $26,200. 
The Samsung Smart TV activation is a high impact display space that gives 
consumers the opportunity to experience premium Samsung products together, 
learn about benefits from on-site experts, and even purchase on-the-spot. 
Featured products include the stunning ES9000 LED TV, DA-E750 Wireless Audio 
Dock, Galaxy SIII smartphones and the NX series of cameras. The Samsung Smart 
TV activation was located at the RBC Royal Centre in Vancouver and the RBC 
Plaza in Toronto during the week of November 26(th) - 30(th), with the Samsung 
Hope for Children auction taking place on the final day. 
"We are proud to play a part in enabling SickKids and BC Children's Hospital 
to continue their important research benefiting sick children in our 
communities," Andrew Barrett, VP Marketing, Samsung Canada. "Childhood health 
and well-being are passionate pillars for Samsung Hope for Children program, 
and the proceeds from these auctions directly contribute to this initiative." 
The ES9000 LED TV is Samsung's latest ultra-premium television offering in 
Canadian retail locations. Featuring a 75-inch monolithic screen and an 
exquisite rose gold floating bezel, Samsung's best television to date delivers 
the most advanced picture quality and Smart TV technology, an 
exquisitely-designed package. The TV size meets growing industry demand for 
larger-than-life size television screens and achieves enhanced picture and 
rich colour detail through Samsung's Micro Dimming Ultimate and Precision 
Black technology for the best at-home viewing experience. 
About Samsung Electronics Canada, Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions" by 
offering a broad range of award-winning digital consumer electronics, IT, 
telecommunications and home appliance products for consumers and businesses. 
The Canadian arm upholds Samsung's global mission to provide users premium 
experiences that are unparalleled due to Samsung's innovative technology and 
stylish design. As a result, Samsung has become a true leader in the 
electronics industry both in terms of business leadership and brand strength. 
In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" 
breaking the top ten for the first time,and was named as one of Fast 
Company's "50 Most Innovative Companies of 2011". 
About Samsung Hope for Children
Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with 
passion and purpose to actively serve as a generous and ethical corporate 
citizen everywhere we operate. The Samsung Hope for Children program was 
launched globally to bring attention to the worldwide need for childhood 
education, health, and environmental sustainability. Samsung Hope for Children 
was launched in Canada and will continue with more initiatives across all 
three program pillars. It is one of the ways in which Samsung uses our 
innovation to create a better world. 
For press inquiries, please contact: 
Paul Cartwright North Strategic for Samsung Canada 647-969-7285 
SOURCE: Samsung Electronics Canada Inc. 
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CO: Samsung Electronics Canada Inc.
ST: Ontario
-0- Dec/03/2012 20:20 GMT
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