MTV Latin America, Population Media Center And The United Nations Population Fund Launch Multiplatform Campaign SexySex To

 MTV Latin America, Population Media Center And The United Nations Population
 Fund Launch Multiplatform Campaign SexySex To Empower Young People On Sexual
                        Health And Violence Prevention

Innovative Campaign reinforces "Ultimo Ano's" objective of creating awareness
around unprotected sex and domestic violence through celebrity-driven PSAs and
a Digital Destination That Provides Methods of Prevention and Local Counseling
Services across Latin America

Tune-in to "Ultimo Ano" Monday-Thursday at 7pm, and get informed on your
SexySex today!

PR Newswire

MIAMI, Dec. 3, 2012

MIAMI, Dec. 3, 2012 /PRNewswire/ --MTV Latin America, Population Media Center
and the United Nations Population Fund (UNPF) expand the social efforts of the
network's new novela, "Ultimo Ano" with the launch of the SexySex campaign.
The new initiative encourages young people to get informed on the issues of
sexual health and domestic violence, while providing a call-to-action. The
multi-faceted campaign includes PSA's featuring cast leads, sexual health
trivia powered by and an engaging digital destination that
includes video clips and exclusive photos from the novela along with available
methods of prevention and accessible counseling services throughout Latin

"Ultimo Ano" introduces a first-ever initiative for MTV Latin America, uniting
network writers and researchers from Population Media Center (PMC) to produce
entertainment-education content, where characters were developed to evolve
into role models for the audience, encouraging the adoption of healthier
behaviors to benefit individuals and their societies. The new campaign aims to
reduce the alarming statistics around teen pregnancy, sexual health, STDs and
HIV/AIDS, domestic violence and child abuse among Latin American youth.

"Social responsibility is always at the forefront of our brand, and our
content continues to serve as a credible and valuable space to engage, educate
and help shift the mindset of Latin American Youth," said Mario Cader-Frech,
VP of Public Affairs for Viacom International Media Network's – The Americas.
"In Colombia, women are experiencing domestic violence at a rapid rate and 1
in 5 births are a result of teen pregnancy - it's our duty to empower young
people with the right tools and resources to experience a more positive

"Population Media Center is excited about the success of 'Ultimo Ano,' and
this unique private-public partnership with MTV, to create a telenovela and
website that not only engages viewers but also brings real social issues to
the center of the conversation between characters and audiences alike. 'Ulitmo
Ano' has brought important issues like domestic violence, teen pregnancy, STD
prevention, safe sex, healthy relationships, and cyberbullying to the surface,
and our accompanying website SexySex provides audiences with real life
information and resources on the issues addressed in the novela. Audience's
throughout Latin America are commenting and writing about the impact and
relevance of the social issues raised in the novela." Katie Elmore Mota, Vice
President for Communications and Programs, Population Media Center.

"Few young people receive adequate preparation for their sexual lives. This
leaves them potentially vulnerable to coercion, abuse, unintended pregnancy
and sexually transmitted infections (STIs). The case of Mexico reflects what
is happening in many other Latin American countries: one in four adolescents
experience unmet needs for modern contraception and only 38% of adolescents
use condoms in their first sexual experience," Diego Palacios Jaramillo.
"UNFPA Mexico welcomes 'Ultimo Ano' as a meaningful effort to provide young
people with knowledge and useful references to make informed decisions about
their sexuality and enable them to avoid unwanted pregnancies, improve their
sexual and reproductive health and protect themselves against STIs, including
HIV." He added.

Set in the world of adolescence, and driven by a conniving foreign exchange
student who tries to deceive and manipulate the lives of his new host family
and friends. Martin, an apparently ideal teenager, arrives at an elite school
as part of a student exchange program. He lives with Benjamin, a popular kid
who takes him under his wing and transforms him into his best friend. Both
fall in love with the same girl. And mistrust develops, when a conniving
Martin steals his friends, his popularity and his entire life. Faced with
disbelief from family and friends, Benjamin begins to wage a solitary battle
at unmasking the real Martin. Series is produced by Argos Productions.

Viacom International Media Networks The Americas, a unit of Viacom Inc. (NYSE:
VIA, VIA.B),  owns and operates the company's portfolio of entertainment
brands which include MTV, Nickelodeon, Comedy Central, VH1, and their
respective properties in Spanish speaking Latin America as well as Viacom
Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica0020y
Mas in the US, which targets a broad US Hispanic audience, and MTV Networks
International's programming partnerships in Canada with Corus Entertainment
for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The
company's emerging multiplatform businesses include RED Viacom with 20 Music,
Kids & Family, Tweens, Gamers and Entertainment websites as well as the high
definition offer with MTV Live HD, NickelodeonHD and VH1HD throughout Latin
America. VIMN The Americas also serves the growing number of digitally
connected consumers via its websites:,,,,,,, and as well as through its
broadband and community sites:,,, and

Population Media Center  uses entertainment media to change cultural attitudes
and individual behavior with regard to health and social issues.To achieve
this, PMC uses long-running serialized melodramas written and produced in
participating countries by local people in local languages. Characters are
created that gradually evolve into positive role models for the audience.The
emotional bonds that the audience forms with the characters and stories help
inspire audiences to make positive changes in their lives.PMC's serial dramas
have addressed issues such as: the use of family planning, reproductive
health, avoidance of AIDS, elevation of women's status, protection of
children, and related social and health goals, depending upon the relevance of
each to the policies of the country in which PMC is working. PMC has now
worked in 27 countries. Scientific research has shown that PMC's programs lead
to population-wide behavior change.

SOURCE MTV Latin America

Contact: Press Contacts MTV Latin America: Erica Saylor, +1-305-938-4949,, or Miami & Colombia, Marimar Rive, +1-305-938-4910,, or Argentina & Chile, Vanina Rodriguez, (5411)
5295-5272,, or Mexico, Erick Zermeno, (5255)
5080-1729,, or Guillermo Reyna, (5255) 5080-1766,; or Population Media Council (PMC) Contacts:Katie
Elmore, +1-802-985-8156 ext. 205,
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