Sears Raises, Distributes $1 Million in Gift Card Donations Via Fifth Annual Heroes at Home Wish Registry™

 Sears Raises, Distributes $1 Million in Gift Card Donations Via Fifth Annual
                        Heroes at Home Wish Registry™

Gift cards distributed to nearly 20,000 active-duty military families just in
time for the holidays

PR Newswire

HOFFMAN ESTATES, Ill., Dec. 3, 2012

HOFFMAN ESTATES, Ill., Dec. 3, 2012 /PRNewswire/ --Through the generous
donations of Sears customers and SHOP YOUR WAY(SM) Members, the fifth annual
Heroes at Home Wish Registry campaign raised more than $1 million in gift card
donations and today distributed those funds to nearly 20,000 military families
with e-gift cards valued at $55.21 each. Over the past five years, Sears has
raised more than $18 million in gift card donations and has assisted more than
100,000 military families through the program.

"Military families make daily sacrifices on behalf of our nation, and it is
our honor to give back to them each holiday season," said Ron Boire, Sears
Holdings' executive vice president, chief merchandising officer and president,
Sears and Kmart formats. "At Sears, we know how to gift, and we are thrilled
to give our Members and customers the means to give back and "gift" soldiers
during the holiday season."

The Heroes at Home Wish Registry supports active-duty soldiers by accepting
donations in-store and online. Donations to the Heroes at Home Wish Registry
are not tax deductible and are used to purchase Sears gift cards that are
equally distributed to registered families. For many military families, the
program allows them to fulfill practical needs, helping ease the stress of the
holiday season. The Sears gift cards have been used to purchase items from
warm clothes to new toys for children to Christmas trees and other holiday
decorations for homes. Of note, 24 percent of this year's Wish Registry
military recipients live in the states most affected by Superstorm Sandy.

The Heroes at Home Wish Registry is just one of several ways in which Sears
demonstrates its commitment to the military. Through a partnership with
Rebuilding Together, Sears has renovated more than 1,100 homes of injured
veterans to make necessary repairs, improvements or modifications. Other
examples include:

  oSears is one of the country's leading military employers, currently
    employing more than 30,000 veterans, of which 1,500 are actively serving
    in the Reserve and National Guard. Sears recruitment programs place
    service men and women in jobs within the organization as well as
    accommodations for their spouses who have relocated to be closer to them.
    Sears Holdings ranks number 14 on the list of Top Military Employers, and
    has been listed in the top 50 for the past seven years.
  oSears Holdings continues to offer military pay differential to its
    full-time associates who are reservists, serving on active duty.
    Reservists who are employed full-time are allowed to continue
    participating in life insurance, medical and dental programs.
  oAs part of the White House Joining Forces initiative, Sears Holdings
    recently announced a partnership with the Joining Forces Mentoring Plus™
    program, a national e-mentoring program designed to connect women veterans
    and military spouses with professional women to assist in navigating the
    path to success in the civilian workplace.

For more information on the Heroes at Home Wish Registry and to learn how to
support military veterans throughout the year, visit

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of ShopYourWay, a social
shopping experience where members have the ability to earn Points and receive
benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through its Sears-branded and
affiliated stores in the United States and Canada.Sears, Roebuck also offers
a variety of merchandise and services through,, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted
and preferred brands in the U.S. The company is the nation's largest provider
of home services, with more than 15 million service and installation calls
made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Brian Hanover          Danny Cohn
Sears Holdings          Zeno Group
847-286-6080              312-396-9789

SOURCE Sears, Roebuck and Co.

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