mBlox Announces Tom Cotney As New Chief Executive Officer

  mBlox Announces Tom Cotney As New Chief Executive Officer

   New CEO will drive geographical expansion and increase product offerings

Business Wire

SUNNYVALE, Calif. & LONDON -- December 03, 2012

Today, mBlox announced the appointment of Thomas M. (Tom) Cotney, Jr. as Chief
Executive Officer. Mr. Cotney brings expertise in revenue growth, global
expansion and value-added software platforms in a range of sectors. Cotney
joins the company effective immediately and will be responsible for leading
mBlox into new growth areas for mobile engagement.

“mBlox has established itself as the global leader in mobile messaging,”
explained Simon Duffy, Chairman of mBlox. “Tom’s appointment as Chief
Executive Officer positions us to take maximum advantage of the growth
opportunities in the mobile sector. Tom will deploy his considerable
experience and expertise in building large software and services businesses to
accelerate growth in both our core messaging business as well as in Engage,
our new service for enabling and managing interactions between enterprises and
their customers.”

Cotney will focus on expanding mBlox's global scale and product range, driving
growth through geographical expansion into major new markets and new product
offerings in the fast growing mobile market. He will drive service
efficiencies, and enhance the quality of service for which mBlox is known in
the industry.

“I am thrilled to return to Silicon Valley and continue my career in the
mobile sector with a company that has the scale and reputation of mBlox,” said
Cotney. “Very few of the many players will be long-term players in a
competitive market where it's not sufficient to just service demand, but where
you need to lead with innovation. I saw the ability to lead the market in the
people at mBlox and in the investors behind it. This company will be a power
player for the long haul.”

Cotney has held a number of senior positions, most recently as board advisor
to Catavolt, Inc., a B2B enterprise mobility company. Prior to that he was the
Chief Executive for Air2Web where he successfully transformed the company’s
business model before its acquisition by Velti, PLC. Cotney was also the GM of
IBM’s business processing outsourcing division in the Americas, and head of
its Communications Sector prior to that. Both businesses exceeded $1 billion
in revenue. The scale and content, particularly the solution orientation of
the business process outsourcing business, are expected to be vital experience
sets for mBlox's continued expansion in global markets.

About mBlox

mBlox, the leader in mobile engagement, helps brands, agencies and enterprises
create meaningful connections with their customers on mobile devices anytime
and anywhere. Our network reaches more than 800 mobile operators around the
world and enables businesses to reach 6 billion devices. We make it easy to
use interactive text message campaigns, push notifications and geolocation in
order to drive revenue, lifetime customer value and ROI.

For more information, please visit www.mblox.com.

Contact:

Brands2Life
Kate Luke, 020 7592 1200
mblox@brands2life.com
or
mBlox
Christophe Collier, +33 180 4000 97
christophe.collier@mblox.com