Lithium Technologies Appoints Software Industry Veteran Mark Culhane as New Chief Financial Officer

  Lithium Technologies Appoints Software Industry Veteran Mark Culhane as New
  Chief Financial Officer

Proven leader brings more than 30 years experience as strategic finance chief

Business Wire

EMERYVILLE, Calif. -- December 03, 2012

Lithium Technologies, the leader in Social Customer Experience, today
announced that it has named Mark Culhane as its new Chief Financial Officer.
With more than three decades experience as an industry financial leader,
Culhane further solidifies the company’s executive team as Lithium continues
to enjoy strong growth on increasing demand for its cloud-based platform.

Most recently, Culhane served as Executive Vice President and CFO of
DemandTec, a publicly traded cloud-based data and analytics company, prior to
negotiating and leading its sale to IBM at a significant premium to the public
market price at the time. During his career, Culhane has served as CFO of
three public companies where he led and managed numerous financings and drove
multiple strategic acquisitions.

“As a proven financial leader, Mark has a serious track record of helping grow
and manage companies through domestic and international expansions, strategic
acquisitions and IPOs,” said Lithium President and Chief Executive Officer Rob
Tarkoff. “With the aggressive plans ahead of us, Mark is exactly the type of
decisive, experienced leader Lithium needs to capitalize on our opportunities
on the horizon.”

He joins Lithium immediately, reporting directly to Tarkoff.

Culhane said: “Social customer experience is becoming more prevalent as brands
realize social should be the primary means of customer engagement, and Lithium
is leading this revolution. This is clearly a time of accelerated growth and
unprecedented opportunity for the company and I’m excited to be a part of
Lithium’s future.”

Currently, Culhane serves on the Board of Directors of CallidusCloud, a public
SaaS company and the global leader in sales effectiveness solutions, and is
chairman of its audit committee and a member of its compensation committee.

Previously, Culhane was CFO of iManage, a public Web-based collaboration
software company, and held the CFO role at publicly traded SciClone
Pharmaceuticals. He began his career at PriceWaterhouse where he spent 10
years working with numerous technology companies in Silicon Valley. He holds a
degree in business administration from the University of South Dakota.

About Lithium Technologies

Lithium helps companies unlock the passion of their customers. Lithium
software powers amazing Social Customer Experiences for more than 400 iconic
brands including AT&T, BT, Best Buy, Indosat, Sephora, Skype and Telstra.
Lithium helps companies grow brand advocacy, drive sales, reduce costs and
accelerate innovation to create a brand nation that redefines the customer
experience. For more information, visit http://www.lithium.com, or connect
with us on Twitter, Facebook and our own brand nation – the Lithosphere.
Lithium is privately held with corporate headquarters in Emeryville, Calif.
and offices in Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All
trademarks and product names are the property of their respective owners.

Contact:

Lithium Technologies
Corporate Headquarters & APAC Central Contact:
Michael Paige, +1 510-318-7014
michael.paige@lithium.com
or
Southern Europe Contact:
Sandra Teuber, +41 (79) 2237356
sandra.teuber@lithium.com
or
UK & Northern Europe Contact:
Prelini Chiechi, +44 (7826) 912788
prelini.chiechi@lithium.com