New TI DaVinci™ video processors bring "true-to-life" image quality and unparalleled performance in low-light surveillance

   New TI DaVinci™ video processors bring "true-to-life" image quality and
        unparalleled performance in low-light surveillance conditions

TI expands DaVinci product line for video security IP cameras and recording

- The DaVinci™ DM385 video processor with superior low-light technology allows
cameras to be placed in especially dark environments, such as parking garages
to produce clear and crisp images.

- TI provides high-efficiency video compression for multichannel recording
systems (DVR/NVR) designs with DM8107 for cost-effective solutions.

- TI's scalable DaVinci portfolio provides tailored solutions with industry
leading flexible encode/decode and image signal processor technologies.

PR Newswire

BEIJING, Dec. 3, 2012

BEIJING, Dec. 3, 2012 /PRNewswire/ --Today, Texas Instruments Incorporated
(TI) (NASDAQ: TXN) unveiled its newest DaVinci™ video processors, underscoring
the company's commitment to innovations that help make our world safer. The
DaVinci™ DM385 and DM8107 video processors, announced at the China Public
Security Expo (CPSE), offer customers quality video solutions through the use
of exceptional low-light technology and high-efficiency compression. With TI's
scalable DaVinci portfolio, developers can find an optimized solution to get
to market quickly using one of the industry's highest performance video
processor platforms for "true-to-life" image quality. 

"In today's society, it's vital that security cameras are equipped with
first-class technology," said Yangzhong Hu, CEO, Hikvision. "With TI's DaVinci
product offerings, Hikvision is able to tailor solutions to meet our
customers' needs whether they are looking for superb low-light performance or
high video efficiency. TI's DM385 noise filter technology enables us to
achieve best-in-class video quality at half the light that competing
technologies require."

Achieve quality video in low light conditions
The DM385 video processor delivers superior low-light performance, which is
especially useful for poorly lit environments, such as a parking garage or the
doorway of a building where shadows are present. This level of performance is
achieved by the video processor's ability to compress a four megapixel video
stream with either the H.264 or the SVC-T high-profile codecs. Also integrated
into the DM385 is 3D noise filtering and wide dynamic range (WDR) processing.
These two features combined help create the security industry's best-in-class
low-light technology.

TI offers video security manufacturers the ability to differentiate their
products with flexible features, such as:

  o4Kx2K or higher resolution video
  oSimultaneous multi-profile (base/main/high) compression
  oImage signal processing technology like face detection, video
    stabilization and lens distortion correction

"TI's DaVinci video processors have long been providing crisp, clear image
quality for IP cameras," said Jason Jacob, video security business manager,
TI. "For example, when a security camera is placed in a dark parking garage,
the camera picks up grainy images from the scene, making it difficult to see a
clear picture, such as a license plate or a person's face. A DM385 IP-based
camera would be able to produce a more distinct image and better help
authorities solve a crime."

Also unveiled at CPSE is the new DaVinci DM385 IP-based camera reference
design, which empowers customers to quickly deliver new cameras to the
marketplace while taking advantage of TI's sensor module library. The sensor
module library enables turnkey solutions with more than eight of the most
popular sensors.

Highest quality video in multichannel (DVR/NVR) design solution
TI delivers the highest efficiency video compression for multichannel
(DVR/NVR) designs with DaVinci DM8107 for cost efficient solutions. The DM8107
video compression engine can achieve more than 200 percent better compression
efficiency to market standard, bringing unparalleled video quality to the
value line of DVRs. With this compression efficiency, half the storage is
required to save data and half the bandwidth is needed to transfer the data
without spoiling the quality of the image, which is essential when putting a
video security system in place.

The DM8107 video processor provides Bill of Materials savings through flexible
integration for 4/8/16 channel DVRs featuring:

  o1000fps CIF H.264/SVCT encode/decode
  oHDMI/VGA/CVBS outputs
  oGigabit EMAC
  oDual SATA and PCIe

Additionally, the video processor gives customers the option of low-cost,
low-power turnkey CIF/D1/960H DVR or a multi-channel 1080P NVR reference
design with Open Network Video Interface Forum (ONVIF) and ready-to-use
advanced video analytics, allowing quicker time to market.

TI is committed to providing customers with a complete video security solution
that is scalable across DaVinci's best-in-class video processor portfolio. For
instance, software compatibility between DM8107 DVR/NVR and DM385 IP camera
allows customers to re-use the investment across the DaVinci product line
allowing faster time-to-market and smaller investment on research and design.
Along with software, TI offers reference designs with analog products that
provide the performance required. The complete solution strikes a perfect
balance between performance and total system cost and makes it even easier to
develop video surveillance products. For more information about TI's video
security solutions, visit and

Pricing and availability
Samples of TI's DaVinci DM385 and DM8107 are available now. Pricing and
availability information can be found by contacting your local TI or
distributor sales representative. 

For more information

  oTI's DaVinci video processors
  oTI's IP Camera reference designs
  oTI's DVR reference designs
  oRead TI's white paper on low-light performance
  oFollow TI on Twitter
  oLike TI on Facebook

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and more fun. Our commitment to building a better future is ingrained in
everything we do – from the responsible manufacturing of our semiconductors,
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