Wawa Continues to Simplify Customers' Lives With Single-Serve

Wawa Continues to Simplify Customers' Lives With Single-Serve Coffee 
WAWA, PA -- (Marketwire) -- 12/03/12 --  Wawa, Inc. announced the
company has launched Wawa Original Blend and 100% Colombian in a
single-serve container compatible with the popular Keurig(R) brewing
system. These coffee products are now available in all of Wawa's 604
stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and
Florida. New varieties will be added in early 2013. Visit
http://www.wawa.com/WawaWeb/Promotions.aspx for details on the
product and introductory offer. 
"We are pleased to launch these convenient new single-serve coffee
containers so our customers can enjoy Wawa's signature flavors in the
comfort of their homes," said Mendy Meriwether, Category Manager for
Wawa. "A tremendous amount of development has gone into ensuring the
cup that customers brew at home is as perfect as the cup our
customers buy at any Wawa location. We have seen an incredible amount
of excitement from our customers so far and we look forward to
expanding our varieties to generate even more ways to simplify our
customers' lives." 
Wawa coffee is a proprietary, private-label blend, available only at
Wawa stores. Since the year 2000, Wawa has served more than 1 billion
cups of coffee. Within the brewed coffee market, Wawa ranks #1 in
Philadelphia and #8 in share nationally.  
"At Wawa, coffee is more than a hot beverage," said CEO Howard
Stoeckel. "It's a way of life. Now we're making it even easier for
customers to bring Wawa home." 
Wawa Coffee History
 In 1975, freshly brewed coffee became available
in Wawa stores because store managers wanted to save time for busy
customers. When coffee was first introduced, "pour over" pots were
used. Stores soon had pots of water lined up in the morning rush to
accommodate customers. In 1978, the coffee program "perked up" with
the introduction of the five-burner "Bun-o-Matic." This new system
accessed filtered water directly and managers were able to make
coffee with the flick of a switch. In the 90s, we remodeled and
expanded the coffee area to separate the brewing from the customer
area. The addition of the 20-ounce cup and later the Big 24, fueled
Wawa's coffee program. In 2010, Wawa embarked on a chain-wide coffee
make-over, completely transforming the coffee areas in all stores
with new graphics, new designs, and energy-efficient thermals to
replace glass pots. In 2012, Wawa stores began offering a
full-service specialty beverage area where, via touch screens,
customers can order 20 hand-made varieties of lattes, hot chocolates
and more. 
Wawa Coffee Varieties
 Wawa customers enjoy over 195 million cups of
Wawa's award-winning coffee each year. It's brewed fresh using Wawa's
own special blend of the finest roasted coffee beans and filtered
water. Wawa varieties include; Regular, Decaf, Varietals (Kona, 100%
Colombian), our own proprietary regular and decaf, French Vanilla,
Hazelnut, and dark roast for those who prefer stronger. And now an
extensive line of full-serve, built-to-order specialty beverages
including lattes, cappuccinos, hot chocolates and more are available
at the Food Service area of all Wawa stores and ordered through
Wawa's touch-screen ordering system. 
About Wawa, Inc.
 Wawa, Inc., a privately held company, began in 1803
as an iron foundry in New Jersey. Toward the end of the 19th Century,
owner George Wood took an interest in dairy farming and the family
began a small processing plant in Wawa, Pa, in 1902. The milk
business was a huge success, due to its quality, cleanliness and
"certified" process. As home delivery of milk declined in the early
1960s, Grahame Wood, George's grandson, opened the first Wawa Food
Market in 1964 as an outlet for dairy products. Today, Wawa is your
all day, everyday stop for fresh, built-to-order foods, beverages,
coffee, fuel services, and surcharge-free ATMs. A chain of more than
600 convenience retail stores (300 offering gasoline), Wawa stores
are located in Pennsylvania, New Jersey, Delaware, Maryland and
Virginia and Central Florida. The stores offer a large fresh food
service selection, including Wawa brands such as built-to-order
hoagies, freshly-brewed coffee, hot breakfast sandwiches,
built-to-order specialty beverages, and an assortment of soups, sides
and snacks. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2169969 
Lori Bruce
Wawa, Inc.
Sarah Promisloff
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