Casio's fx-115ES PLUS, fx-9860GII and PRIZM™ Named University Business Magazine 2012 Readers' Choice Product

    Casio's fx-115ES PLUS, fx-9860GII and PRIZM™ Named University Business
                    Magazine 2012 Readers' Choice Product

For the First Time, UB Readers Nominated A Variety of Products That Have Made
A Positive Difference at Colleges and Universities This Year

PR Newswire

DOVER, N.J., Dec. 3, 2012

DOVER, N.J., Dec. 3, 2012 /PRNewswire/ --Casio America, Inc.'s fx-115ES PLUS,
fx-9860GII and PRIZM™ calculators have all been selected as a University
Business 2012 Readers' Choice Top Product. The winners were selected by the
editors of University Business from nominations submitted by the readership of
the magazine, and were based on both the quantity of nominations and the
quality of reader descriptions.

"We are honored that several of our calculators are included in University
Business Magazine's 2012 Readers' Choice awards," said Andrew Zweig, general
manager of Casio's Consumer Products Division. "We take great pride in
enhancing mathematics education in the United States and will continue to
pioneer ground-breaking technology that allows teachers and students to attack
STEM-driven curriculum from multiple fronts."

"Most of my students have adopted Casio's fx-115ES PLUS because of its
extensive list of features and capability at a price point that makes it
affordable for everyone," said Dr. Michael K. Swanbom, lecturer of mechanical
engineering at Louisiana Tech University. "Additionally, the PC emulator
software is a supremely useful tool in showing my students solutions to real
engineering problems right down to the actual keystrokes on a calculator. The
intuitive user interface of this calculator has a fast and easy learning
curve, enabling me to happily recommend it to students."

The complete list of products has been announced online and is in the December
issue of University Business magazine.

The first annual University Business Readers' Choice Top Products award
recognizes leaders in the higher education industry and provides university
leaders and administrators with the unique opportunity to learn what products
their colleagues around the country are using, and how these products
contribute to the success of their schools.

"We are pleased to announce the first-ever University Business Top Products
list and plan to make it a yearly feature," says University Business
Editor-in-Chief Tim Goral. "The nominations came from a variety of university
administrators who have shared their experiences with these products and how
they have improved the way their school operates. We hope their insight
becomes a valuable resource to our readers and helps them solve their biggest
challenges on campus."

For additional information on Casio's calculators, please visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit

About University Business
University Business is the most widely received, most regularly read
publication for higher education leaders at two- and four-year colleges and
universities nationwide. UB provides cutting-edge coverage of higher education
technology, news, finance, policy, profiles and more to this exclusive
audience across print, digital and in-person event platforms, including the
annual higher ed technology conference, UBTech. Independent surveys have
proven that year after year, no other higher education management publication
matches the reach, readership and audience engagement of University Business.
For more information, visit

SOURCE Casio America, Inc.

Contact: Christine Azzolino, or Amanda Pecora,, both of Coyne PR, +1-973-588-2000; E. Garcia, or S.Vander Schans,, both of CASIO
AMERICA, INC., +1-973-361-5400
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