Rentrak Enters Into Media Rating Council Accreditation Audit

         Rentrak Enters Into Media Rating Council Accreditation Audit

—Audit Represents Rentrak's Significant Commitment to Both Transparency and
Quality—

PR Newswire

PORTLAND, Ore., Dec. 3, 2012

PORTLAND, Ore., Dec. 3, 2012 /PRNewswire/ --RENTRAK CORPORATION (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and entertainment industries, today announced the company has
agreed to enter into an audit of its TV Essentials and StationView Essentials
services with the Media Rating Council (MRC), the independent industry
association that administers an audit and accreditation process for media
research services.

MRC's mission is to secure for the media industry and related users audience
measurement services that are valid, reliable, and effective. MRC does this,
in part, by administering audits performed by an independent CPA firm to
verify compliance with MRC Standards. MRC audit activity spans all media
types, including Internet, Out-of-Home, Print, Radio, and Television, as well
as cross-platform measurement.

After having undergone a pre-audit, Rentrak will now enter the next stage of
the MRC's accreditation process by beginning a comprehensive audit of its TV
Essentials and StationView Essentials services by an independent CPA firm
engaged by the MRC. The completed audit will be reviewed by an MRC audit
committee, which ultimately will make a recommendation on the accreditation
status of the Rentrak services.

"The MRC is excited to be working with Rentrak in this audit," said George W.
Ivie, Executive Director and CEO, MRC. "This important step forward
demonstrates Rentrak's commitment to transparency, and we look forward to
completing the audit on a timely basis and, in so doing, help the industry
better understand how new forms of data collection and projection are being
used in television measurement."

"Rentrak is pleased to be working with the MRC to have our national and local
TV services audited. This represents Rentrak's significant commitment to both
transparency and product quality," said Bill Livek, Vice- Chairman & CEO of
Rentrak.

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 20
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research
company, serving the most recognizable companies in the entertainment
industry. With a reach across numerous platforms including box office,
multi-screen television and home video, Rentrak has developed more efficient
metrics to be used as currencies for the evaluation and selling of media.
Rentrak is headquartered in Portland, Oregon, with additional U.S. and
international offices. For more information on Rentrak, please visit
www.rentrak.com.

(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Website: http://www.rentrak.com
 
Press spacebar to pause and continue. Press esc to stop.