Astral Radio launches mobile platform to promote emerging artists
MONTREAL, Dec. 3, 2012 /CNW Telbec/ - Today, Astral Radio is proud to launch
the new iPhone/iPad edition of the Virgin Radio (English Canada) and NRJ Radio
(French Canada) mobile applications. These new applications make Astral Radio
the only radio broadcaster in Canada to offer an on-demand music and video
streaming service through mobile applications.
The deployment of this new mobile application fits with Astral Radio's desire
to promote emerging artists to Canadian consumers and to provide new platforms
for music discovery throughout Canada. The deployment of the on-demand player
and the new mobile application was made possible thanks to agreements
concluded between Astral Radio and the major music labels, the IDLA
(Independent Digital Licensing Association), as well as the CMRRA (Canadian
Musical Reproduction Rights Agency), SODRAC, SOPROQ and Re-sound. "Astral
Radio stations are the launch pad for emerging artists in Canada", commented
Rob Farina EVP of Content and Platforms, "we are excited to offer Canadian
consumers more ways to discover new artists and continue breaking Canadian
This new version of the NRJ and Virgin Radio networks' mobile app will offer
music-lovers nothing less than the ultimate mobile experience. Listeners will
be able to listen to their favourite station, access hundreds of songs by
popular or emerging artists on demand, view videos, interviews and exclusive
performances and choose among a variety of web-radio stations. With these
innovations, listeners can also discover new artists, consult and buy music
they hear on the air, share what they listen to and save their favourite songs
and video clips in a personalized playlist.
This past February, Astral Radio became the first radio broadcaster in Canada
to offer an on-demand music and music-video streaming service. Available
online via the websites of participating stations, and now through a mobile
application, this cutting-edge service offers listeners new platforms that
allow them to discover and share new music.
Launched by all of the Virgin Radio stations across the country, the NRJ
network across Quebec, and various other Canadian Top 40 format Astral Radio
stations, the on-demand music and video streaming service will be offered via
the NRJ mobile application atradionrj.ca, and the Virgin Radio mobile
application at virginradio.ca and on iTunes.ca.
Founded in 1961, Astral Media inc. (TSX : ACM.A/ACM.B) is one of Canada's
largest media companies. It operates over 100 of the country's most popular
pay and specialty television, radio, out-of-home advertising and digital media
properties. Astral plays a central role in community life across the country
by offering diverse, rich and vibrant programming that meets the tastes and
needs of consumers and advertisers. To learn more about Astral, visit
Source: Chloé Boissonnault, Senior Director, Communication & Marketing Astral
Radio - (514) 529-3212
Information: Isabelle Bergeron, Coordinator, Communication & Events Astral
Radio - (514) 239-0094
SOURCE: ASTRAL MEDIA INC.
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-0- Dec/03/2012 15:00 GMT
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