Astral Radio launches mobile platform to promote emerging artists

Astral Radio launches mobile platform to promote emerging artists 
MONTREAL, Dec. 3, 2012 /CNW Telbec/ - Today, Astral Radio is proud to launch 
the new iPhone/iPad edition of the Virgin Radio (English Canada) and NRJ Radio 
(French Canada) mobile applications. These new applications make Astral Radio 
the only radio broadcaster in Canada to offer an on-demand music and video 
streaming service through mobile applications. 
The deployment of this new mobile application fits with Astral Radio's desire 
to promote emerging artists to Canadian consumers and to provide new platforms 
for music discovery throughout Canada. The deployment of the on-demand player 
and the new mobile application was made possible thanks to agreements 
concluded between Astral Radio and the major music labels, the IDLA 
(Independent Digital Licensing Association), as well as the CMRRA (Canadian 
Musical Reproduction Rights Agency), SODRAC, SOPROQ and Re-sound. "Astral 
Radio stations are the launch pad for emerging artists in Canada", commented 
Rob Farina EVP of Content and Platforms, "we are excited to offer Canadian 
consumers more ways to discover new artists and continue breaking Canadian 
stars." 
This new version of the NRJ and Virgin Radio networks' mobile app will offer 
music-lovers nothing less than the ultimate mobile experience. Listeners will 
be able to listen to their favourite station, access hundreds of songs by 
popular or emerging artists on demand, view videos, interviews and exclusive 
performances and choose among a variety of web-radio stations. With these 
innovations, listeners can also discover new artists, consult and buy music 
they hear on the air, share what they listen to and save their favourite songs 
and video clips in a personalized playlist. 
This past February, Astral Radio became the first radio broadcaster in Canada 
to offer an on-demand music and music-video streaming service. Available 
online via the websites of participating stations, and now through a mobile 
application, this cutting-edge service offers listeners new platforms that 
allow them to discover and share new music. 
Launched by all of the Virgin Radio stations across the country, the NRJ 
network across Quebec, and various other Canadian Top 40 format Astral Radio 
stations, the on-demand music and video streaming service will be offered via 
the NRJ mobile application atradionrj.ca, and the Virgin Radio mobile 
application at virginradio.ca and on iTunes.ca. 
About Astral 
Founded in 1961, Astral Media inc. (TSX : ACM.A/ACM.B) is one of Canada's 
largest media companies. It operates over 100 of the country's most popular 
pay and specialty television, radio, out-of-home advertising and digital media 
properties. Astral plays a central role in community life across the country 
by offering diverse, rich and vibrant programming that meets the tastes and 
needs of consumers and advertisers. To learn more about Astral, visit 
astral.com. 
Source: Chloé Boissonnault, Senior Director, Communication & Marketing Astral 
Radio - (514) 529-3212 
Information: Isabelle Bergeron, Coordinator, Communication & Events Astral 
Radio - (514) 239-0094 
SOURCE: ASTRAL MEDIA INC. 
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CO: Astral
ST: Quebec
NI: ENT TVNEWS RADIO NP  
-0- Dec/03/2012 15:00 GMT
 
 
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