Prophet Expands Global Presence and Creative Capabilities with Acquisition of Figtree

Prophet Expands Global Presence and Creative Capabilities with Acquisition of

PR Newswire

SAN FRANCISCO, Dec. 3, 2012

SAN FRANCISCO, Dec. 3, 2012 /PRNewswire/ --Prophet, a leading strategic brand
and marketing consultancy, announced today that it has acquired the
fast-growing brand and design firm Figtree, marking another significant step
in the expansion of its global reach as well as its capabilities. Together,
the companies will create a new breed of consultancy – one that is equally
facile in strategy and creativity.

Based in London and Hong Kong, Figtree is known for its world-class design
skills and artful use of visual language. Figtree is unique in its ability to
use magic and logic to create business success. Its team has led brand
positioning, naming, visual identity, and employee engagement projects for
such blue-chip brands as HTC, Blackberry, Orange, AXA, Schneider Electric and

For Prophet, this move adds to the already robust capabilities of its existing
team in Europe, which is led by Rune Gustafson, President EMEA, and expands
its footprint in Asia. "With the the fusion of talent in London, we will make
London one of our biggest offices worldwide. Being on the ground in Hong Kong
will enable us to better serve our fast-growing Asian client base," said

"Most people believe that strategic and creative talent can't coexist, but
Prophet's rapid growth -- particularly in difficult economic times -- has
shown that this simply isn't true. Acquiring Figtree will enable us to scale
our interdisciplinary model even further and better serve our current and
prospective clients. Together, we will bring a unique and powerful blend of
strategy and creativity to all we do," said Michael Dunn, Chairman and Chief
Executive Officer of Prophet.

Figtree was co-founded in 2004 by Simon Myers and John Holton with the
objective of building a more client-centric team of thinkers, designers,
dreamers, and doers.

"After eight years working under our own steam as Figtree, we are ready to
join forces with a bigger consultancy that we think has the potential,
together, to be the best in the world," said Simon Myers, Figtree CEO.

Simon Myers and John Holton will become Partners at Prophet.

Prophet is a strategic brand and marketing consultancy with offices around the
world. It helps leading companies win by delivering inspired and actionable
ideas. Prophet has worked with such preeminent clients as BMW, Cisco, GE,
McDonald's, Johnson and Johnson, and Zurich Financial on a broad scope of
projects in its areas of expertise: brand, marketing, innovation, design,
digital, and analytics.

Media contact: Sally Hodge,; 773.325.9282.

SOURCE Prophet
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