REPEAT-BMO Psychology of Investing Report: Canadians Letting

REPEAT-BMO Psychology of Investing Report: Canadians Letting Emotion
Get in the Way of Smart Investing 
- Forty per cent say emotions play a role when making investing
decisions 
- Two-thirds are not in total control of their emotions when
investing 
- Majority of Canadians have invested on impulse 
- Anticipation, trust and fear are the most common emotions felt by
investors 
- BMO: Informed decision-making critical to reaching financial
milestones 
TORONTO, ONTARIO -- (Marketwire) -- 12/01/12 -- Canadians are an
emotional bunch with their investments. According to the BMO
Psychology of Investing Report - the second in a series of reports
that examine the mindset of Canadians when dealing with personal
finances - two in five Canadians (40 per cent) say that emotions play
a role in their investing decisions.  
The report, produced by Pollara, also revealed the following: 


 
--  Nearly 60 per cent of Canadians say they have invested on impulse at
    least once. 
--  Two-thirds report they have not been in total control of their emotions
    when investing. 
--  Anticipation, trust and fear are the most intense emotions that
    Canadians feel when deciding how to invest. 
--  Only 16 per cent are very familiar with the actual investments they hold
    in their portfolios.

 
"While we're only human, wise investing means more than simply
following your heart," said Serge Pepin, Vice President, Investment
Strategy, BMO Asset Management Inc. "It's critical not only to take
the time to understand the market environment before making any
financial moves, but also to ensure you're in the right frame of mind
to make such decisions."  
Mr. Pepin added that reading the business pages of newspapers and
magazines, doing research online and seeking advice from financial
professionals can help to ensure an informed investment
decision-making process. 
Canadians Lack Confidence When Investing 
The report also found that many Canadians are unaware of how to make
an investment and lack the confidence to do so. Additionally, many
are not even sure of their current holdings.  


 
--  Forty-four per cent of Canadians say that they are not confident when
    investing. 
--  Only one-quarter do careful and extensive research before making
    investment decisions. 
--  More than one-third (35 per cent) are not familiar with the companies in
    which they have invested. 

 
Do Canadians Feel They Are Investing Enough?  
Forty-one per cent of Canadian investors do not believe they are
investing enough. The top barriers indentified include: 


 
--  The vast majority (90 per cent) feel they have not saved enough to
    warrant investing. 
--  Eighty-three per cent want to pay off their debt before investing. 
--  In addition, fear of losing what they invest (79 per cent), feeling that
    investing is too complicated (76 per cent) and not knowing who to turn
    to for advice (64 per cent) were all identified as barriers. 

 
"These barriers are completely understandable," said Mr. Pepin. "For
Canadians who are unsure about investing, a good first step is to
meet with a financial professional. Such a professional can help
identify your investing goals and the funds you have available, and
then work with you to develop a financial plan that can help you
invest for life's key milestones - such as parenthood, the purchase
of a home and retirement." 
As part of its ongoing commitment to 'Making Money Make Sense,' BMO
has introduced various tools to help Canadians stay on top of their
personal finances, including BMO by Appointment, BMO MoneyLogic, BMO
SmartSteps, BMO SmartSteps for Parents and BMO SmartSteps for
Business. Additionally, BMO recently launched a Financial Planning
Website which enables Canadians to determine what steps to take today
to reach their financial goals with confidence. It features a full
range of online tools, including a Retirement Savings Calculator,
Major Purchase Calculator, Education Savings Calculator, Cash Flow
Worksheet and a Net Worth Worksheet.  
Get the latest BMO press releases via Twitter by following @BMOmedia. 
For more information, please visit www.bmo.com.  
The survey results cited in the BMO Psychology of Investing Report
are from online interviews with a random sample of 1,000 Canadians 18
years of age and older, conducted between November 6th and November
8th, 2012. A probability sample of this size would yield results
accurate to +/- 3.1 per cent, 19 times out of 20.  
About BMO Financial Group 
Established in 1817 as Bank of Montreal, BMO Financial Group is a
highly diversified North American financial services organization.
With total assets of $542 billion as at July 31, 2012, and more than
46,000 employees, BMO Financial Group provides a broad range of
retail banking, wealth management and investment banking products and
solutions. 
Contacts:
Media Contacts:
Amanda Robinson, Toronto
(416) 867-3996
amanda.robinson@bmo.com 
Valerie Doucet, Montreal
(514) 877-8224
valerie.doucet@bmo.com 
Laurie Grant, Vancouver
(604) 665-7596
laurie.grant@bmo.com
 
 
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