Madden Ultimate Team Draft Duels Brings Exciting New Competitive Mode to Madden NFL 13

  Madden Ultimate Team Draft Duels Brings Exciting New Competitive Mode to
  Madden NFL 13

   New Packs, New Rewards and a Whole New Way to Play Madden Ultimate Team

Business Wire

REDWOOD CITY, Calif. -- November 30, 2012

Electronic Arts Inc. (NASDAQ: EA) today announced Madden Ultimate Team Draft
Duels, a brand new way to play Madden NFL 13. With players opening over 16
million player packs and spending nearly 8 million online hours playing games,
Madden Ultimate Team – a fan-favorite mode – marries player profile collection
with authentic Madden NFL gameplay. Players earn, buy, auction, and trade
players to build an ultimate team of NFL legends past and present and make a
run for an NFL title. Draft Duels offers a unique flavor, allowing fans to
engage in a competitive drafting experience – using special Draft Duels packs
– to create the supreme dream team. Big rewards await those who accept the
challenge and prove themselves the ultimate draft experts. Over 1.3 million
teams have already been created in Madden NFL 13, nearly double the number
made in Madden NFL 12 over the same time period, and these numbers will only
get bigger as Draft Duels brings a fun new wrinkle into one of the most
beloved modes in Madden NFL.

“We’re excited to continue delivering fresh, engaging content to Madden NFL
13, most recently  with the new Draft Duels competition in Madden Ultimate
Team,” said Cam Weber, GM of American Football at EA SPORTS. “With the season
in full swing we’re pleased to provide yet another way for football fans to
interact with their favorite sport 24/7.”

Draft Duels brings a unique twist to Madden Ultimate Team, as fans will take
turns selecting players not only from their own special Draft Duels packs, but
their opponent’s Draft Duels packs as well. Each round, players choose one NFL
star to add to their team, and then swap packs. This back-and-forth challenge
continues until all players have been claimed, at which point a head-to-head
game begins. Strategy plays an important role, as not only must fans try and
craft the best team possible, but they also have to keep their opponent from
claiming too many highly-rated players.

Madden Ultimate Team Draft Duels are chock full of rewards, as every match
offers the opportunity to claim coins and/or player profile packs based on who
drafted the best team and who wins the head-to-head matchup. The bigger the
match the better the prizes, with the biggest competitions offering huge coin
payouts or exclusive player profile packs. Best of all, no one goes home
empty-handed after a Draft Duel, as each fan gets to keep all the players they
selected for their team.

Madden Ultimate Team Draft Duels create exciting, unpredictable matches that
test not only on-field skills, but strategic prowess as well. This rewarding
new mode gives fans an intriguing new way to enjoy Madden NFL 13.

Madden NFL 13 is rated “E” for Everyone by the ESRB and is available for
$59.99 on the Xbox 360® video game system and PlayStation®3 computer
entertainment system. Madden NFL 13 is developed in Orlando, Florida by EA
Tiburon. To learn more about Madden NFL 13, visit
http://www.easports.com/madden-nfl. For Madden NFL 13 assets, visit:
http://maddennfl13.newslinevine.com/ or http://info.ea.com/.

All player participation has been facilitated by National Football League
Players Incorporated, the licensing and marketing subsidiary of the NFL
Players Association (NFLPA).

EA SPORTS is one of the leading sports entertainment brands in the world, with
top-selling videogame franchises, award-winning interactive technology, fan
programs and cross-platform digital experiences. EA SPORTS creates connected
experiences that ignite the emotion of sports through industry-leading sports
videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE
basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ and Fight Night
boxing.

For more information about EA SPORTS, including news, video, blogs, forums and
game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 250 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

EA SPORTS, The Sims, SSX andNeed for Speed are trademarks of Electronic Arts
Inc. Mass Effect is a trademark of EA International (Studio and Publishing)
Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. Official FIFA
licensed product. "© The FIFA name and OLP Logo are copyright or trademark
protected by FIFA. All rights reserved." Manufactured under license by
Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA
TOUR are the property of their respective owners and used with permission. All
other trademarks are the property of their respective owners. Xbox 360 is a
trademark of Microsoft Corporation in the United States and/or other
countries. “PlayStation” is a registered trademark of Sony Computer
Entertainment Inc.

Contact:

Electronic Arts, Inc.
Julie Foster,  407-386-5184
Sr. Communciations Manager
jfoster@ea.com
Brad Hilderbrand,  407-386-4246
Communications Specialist
bhilderbrand@ea.com
 
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