Aedes Real Estate, Hyatt and Marcel Wanders Sponsor the Stedelijk Museum with a Joint Donation

  Aedes Real Estate, Hyatt and Marcel Wanders Sponsor the Stedelijk Museum
  with a Joint Donation

 The Stedelijk Museum names Andaz Amsterdam Prinsengracht its preferred hotel

Business Wire

AMSTERDAM -- November 30, 2012

Aedes Real Estate, Hyatt and Marcel Wanders announced today a donation to the
Stedelijk Museum Amsterdam. The major financial gift by Aedes, Marcel Wanders,
and a Hyatt affiliate is made on the occasion of the official opening of Andaz
Amsterdam Prinsengracht, the first Hyatt hotel in the Netherlands. The
donation will be celebrated at a lunch hosted by Amsterdam Mayor Eberhard van
der Laan and Alderman Carolien Gehrels at the Mayor’s residence on Friday,
November 30, 2012.

Stedelijk Museum Facade as seen from the Van Gogh Museum. Photo Credit: John
Lewis Marshall

Stedelijk Museum Facade as seen from the Van Gogh Museum. Photo Credit: John
Lewis Marshall

The new supporters of the Stedelijk Museum aim to connect local residents as
well as international visitors to the arts and culture in Amsterdam. For
example, Andaz Amsterdam Prinsengracht showcases a permanent video art
collection of 40 unique pieces from various emerging and established local and
international video artists throughout the hotel.

Initiators Paul Geertman of Aedes Real Estate and Marcel Wanders envision the
high-end lifestyle hotel as a new hotspot for guests, visitors and the
creative community. “Mixed use of spaces has always been a major theme in my
work. It creates dynamic places that attract a variety of people. Developing
the Andaz enabled us to create a new place to share art with a broader
audience. To me it was a logical step to intensify the bonds we had already
built with the Stedelijk Museum and the City of Amsterdam in our shared
passion for contemporary art and local culture,” said Paul Geertman.

The cooperation between Andaz Amsterdam Prinsengracht and the Stedelijk Museum
is further evident in the new “Hyatt Room,” located on the 2nd floor of the
Stedelijk Museum. The “Hyatt Room” currently houses a selection of
contemporary art works, including, ‘Femme nue devant le jardin’ by Pablo
Picasso, ‘Fingermalerei – Akt’ by Georg Baselitz, ‘Velazquez’ by Franz West,
and Philip Guston’s ‘Painting, Smoking, Eating’ and ‘The Door.’

“At its core, Andaz is focused on tapping into the cultural interests of its
guests and finding out about their passions and aspirations. The brand’s
collaborative programs around the world, including our support of the
Stedelijk Museum Amsterdam, bring creative expression and emerging local
talent together to create a point of cultural connection between our Andaz
guests and neighbors. These efforts build on our commitment to fostering
thriving communities in each of the places Hyatt hotels are located,” said
Mark Hoplamazian, President and Chief Executive Officer, Hyatt Hotels

“The Stedelijk Museum Amsterdam is honored to receive such a generous gift. We
will be relying on the business community more and more in the future so we
hope many will follow this generous example. We have a longstanding
relationship with Marcel Wanders, whose work is significantly represented in
the museum’s collections and we greatly look forward to mounting a major
exhibition of his work in 2014,” said Ann Goldstein, Artistic Director of the
Stedelijk Museum.

About Aedes Real Estate

Aedes Real Estate operates across the Netherlands as an independent property
developer. We have developed residential accommodation, hotels,
office/business premises and specialize in redeveloping complex urban
locations. We subsequently tend to keep the projects in our portfolio as
investments. Aedes Real Estate contributes to the development and
redevelopment of urban areas by investing and focusing on the highest possible
quality projects. In our work we deploy all our creativity and professional
knowledge of the market, yet always with a view to create sustainable
development. Aedes Real Estate takes the project through its entire life cycle
from conception through completion. Besides building the new Andaz Amsterdam
Prinsengracht, Aedes Real Estate has recently developed several projects such
as the Westerhuis (offices for the creative industry in the Jordaan), the
Professor Tulpstraat (apartments and offices) and the Burgerziekenhuis (hotel
with 125 rooms). For more information, please visit

About Andaz Amsterdam Prinsengracht

Andaz Amsterdam Prinsengracht is on the site of the former Public Library on
the Prinsengracht – the “Prince’s Canal.” Marvelously located in the cultural
heart of Amsterdam, the hotel is surrounded by the creative scene and dynamic
character of the lively Jordaan district and adjacent “Nine Streets.” The new
122-room (including five suites) hotel is within close walking distance of the
city’s major attractions, as well as prime retail and business districts.
Reflecting its energetic and distinctive surroundings, Andaz Amsterdam
Prinsengracht is devoted to providing highly personalized, uncomplicated
service in an atmosphere that authentically embraces the best of Amsterdam.
Notable features are the in-house restaurant and bar, Bluespoon, 400 square
meters (4,305 square feet) of meeting space, a signature spa with sauna, steam
and treatment rooms, and a fully equipped 24-hour gym. Every space is uniquely
designed by Dutch architect and renowned designer, Marcel Wanders, reflecting
a modern and adventurous view of Dutch history and local culture. Andaz
Amsterdam Prinsengracht is offering a series of local cultural events through
the Andaz Salon, kicking off with the Amsterdam Art Weekend in December. The
hotel is dedicated to creating a stage and motivating creative minds to come
together, share their passions, work and play. For more information, visit or call +31 20 523 1234.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global
hospitality company with a proud heritage of making guests feel more than
welcome. Thousands of members of the Hyatt family strive to make a difference
in the lives of the guests they encounter every day by providing authentic
hospitality. The Company's subsidiaries manage, franchise, own and develop
hotels and resorts under the Hyatt^TM, Park Hyatt^TM, Andaz^TM, Grand
Hyatt^TM, Hyatt Regency^TM, Hyatt Place^TM  and Hyatt House^TM brand names and
have locations on six continents. Hyatt Residential Group, Inc., a Hyatt
Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt
Residences^TM and Hyatt Residence Club^TM. As of September30, 2012, the
Company's worldwide portfolio consisted of 496 properties in 45 countries. For
more information, please visit

About Marcel Wanders

Marcel Wanders is a product and interior designer, who gained international
fame with the Knotted Chair which he designed for Droog Design in 1996. His
work is omnipresent; the designs are produced worldwide by leading companies
as Flos, Alessi, Baccarat, KLM Royal Dutch Airlines, MAC Cosmetics,
Cappellini, B&B Italia and Marks & Spencer. Wanders is co-founder of the
successful design label Moooi, of which he is the art director as well.
Additional to this he designs for architectural projects like the Kameha Grand
hotel in Bonn, the Mondrian South Beach hotel in Miami and the Villa Moda shop
in Bahrein. For more information:

About the Stedelijk Museum Amsterdam

The Stedelijk Museum, built in 1895, is the largest museum for modern and
contemporary art and design in the Netherlands. It reopened on September 23,
2012 with a fully renovated historical building and a new wing designed by
Benthem Crouwel Architects. It now has more space than ever to permanently
show its renowned collections and cutting-edge exhibitions. The collection of
the Stedelijk includes more than 90,000 artworks from 1870 up to now, with
works by such diverse artists as Karel Appel, Max Beckmann, Marc Chagall, Wim
Crouwel, Rineke Dijkstra, Marlene Dumas, Ed van der Elsken, Joan Jonas, Donald
Judd, Willem de Kooning, Jeff Koons, Ed Kienholz, Piet Mondrian, Kasimir
Malevich, Henri Matisse, Barnett Newman, Bruce Nauman, Gerrit Rietveld, Cindy
Sherman, Ettore Sottsass, and Charley Toorop. A large retrospective of the
work of American artist Mike Kelley will premiere at the Stedelijk on December
15 and will travel to Paris, New York and Los Angeles.


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Hyatt Hotels Corporation
Malene Rydahl
Director, Corporate Communications – Europe, Africa, Middle East
+33 1 53 45 2838
Jamie Rothfeld
Associate Manager, Andaz Brand
+1 312 780 6070
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