MAC AIDS Fund Calls on the HIV Community to Prioritize the Most Marginalized, Underserved Populations at the Highest Risk of

MAC AIDS Fund Calls on the HIV Community to Prioritize the Most Marginalized,
Underserved Populations at the Highest Risk of Infection in the Fight Against
                                   HIV/AIDS

Only by Addressing Those Most Affected, Scaling up Proven Interventions and
Radically Increasing Resources Will We See the End of the Epidemic

PR Newswire

NEW YORK, Nov. 30, 2012

NEW YORK, Nov. 30, 2012 /PRNewswire/ -- In honor of World AIDS Day 2012, the
MAC AIDS Fund, recently recognized by Funders Concerned About AIDS as the top
U.S.-based corporate philanthropic HIV/AIDS funder, calls on the HIV community
to prioritize the most marginalized, underserved populations at the highest
risk of infection in the fight against HIV/AIDS.

"We're never going to end the AIDS epidemic without focusing on the people the
disease is most likely to take advantage of, like sex workers, intravenous
drug users and men who have sex with men," said Nancy Mahon, Global Executive
Director of the MAC AIDS Fund. "Thanks to the incredible work of the medical
community, social scientists and care providers, we've discovered tactics
that, when executed properly, can significantly curb the spread of this
disease. Now that we've identified the weapons in our arsenal, it's our
responsibility in the funding and advocacy community to make sure we can use
them."

Research shows that initiatives reaching at-risk populations have been
successful when undertaken. For example, harm reduction interventions
targeting intravenous drug users like the Fund-supported syringe exchange
program at Citiwide Harm Reduction in the Bronx, New York have been shown to
not only reduce the incidence of HIV in the drug using population, but do so
in a cost-effective manner at less than $1 per sterile syringe. Citiwide also
connects clients directly to case management, health, mental health and
pharmacy services on-site, helping HIV-positive clients receive medical care
and stay in treatment.

Another effective intervention implemented by Fund-supported partners like
mothers2mothers in South Africa and Nepal's SAATHI offers pregnant women with
HIV a dose of treatment in order to prevent transmission of the HIV virus to
their unborn child. While the success of this approach is almost universally
accepted, the benefit to the community is severely diminished if it can't be
given to all of those who need it: in this case, fewer than half of pregnant
women in low- and middle-income countries are able to receive this care due to
a lack of resources.

This gap between needed and available resources remains a critical barrier to
overcome: only through radically increasing the funding of efforts to target
those most affected by the disease and scaling up proven interventions will we
ever see the end of the AIDS epidemic.

"Like the creation of our innovative 100% giving model on the sales of our
VIVA GLAM products, the MAC AIDS Fund has always been at the forefront of the
fight against HIV/AIDS," said John Demsey, Chairman, MAC AIDS Fund and Group
President, The Estee Lauder Companies. "We urge the philanthropic community to
join us in making a substantial investment in the fight against HIV and
encourage everyone around the world to honor the HIV/AIDS community by making
a difference on World AIDS Day so that we can realize an AIDS-free generation
in our lifetime."

ABOUT THE MAC AIDS FUND
The MAC AIDS Fund, the heart and soul of MAC Cosmetics, was established in
1994 to support men, women and children affected by HIV/AIDS globally.MAF is
a pioneer in HIV/AIDS funding, providing financial support to organizations
working with underserved regions and populations. Recently recognized by
Funders Concerned About AIDS as the top corporate giver in the arena and the
number one philanthropic funder of domestic U.S. HIV/AIDS work, MAF is
committed to addressing the link between poverty and HIV/AIDS by supporting
diverse organizations around the world that provide a wide range of services
to people living with HIV/AIDS.To date, MAF has raised more than $270 million
(U.S.) exclusively through the sale of MAC's VIVA GLAM Lipstick and Lipglass
donating 100 percent of the sale price to fight HIV/AIDS.For more
information, visit www.macaidsfund.org.

Media Contact
Julie Rosenfeld
rosenfeldj@ruderfinn.com
(212) 593-6356

SOURCE MAC AIDS Fund

Website: http://www.macaidsfund.org
 
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