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LinkedIn and Google+ Users Have a Higher Incidence of Identity Fraud



LinkedIn and Google+ Users Have a Higher Incidence of Identity Fraud

In 2011, identity fraud in the United States increased by 13 percent and more
than 11.6 million adults became victims of identity fraud. As people share
more and more personal information publicly on social and professional
networking sites, studies are finding high rates of identity fraud among
active users. Online reputation management companies, like Reputation Rhino
and other privacy advocates are raising awareness of this growing problem this
December during National Identity Theft Prevention and Awareness Month.

NEW YORK, N.Y., Nov. 30, 2012 (GLOBE NEWSWIRE) -- via PRWEB - December is
National Identity Theft Prevention and Awareness Month. Companies like
Reputation Rhino, a top-rated reputation management company in New York City,
are raising awareness about identity fraud and advising clients to take
proactive measures to prevent and detect identity theft and other privacy
breaches that may expose unwanted personal or confidential information online
or offline.

In 2011, identity fraud in the United States increased by 13 percent and more
than 11.6 million adults became victims of identity fraud. As people share
more and more personal information publicly on social and professional
networking sites, researchers have found a significantly higher incidence of
identity fraud for active users of some of the most popular social media web
sites in the U.S.

In 2011, LinkedIn users experienced a 10.1% incidence rate of identity fraud
while Google+ users experienced a 7% incidence rate of identity fraud -- much
higher than the all-consumer incidence rate of 4.9%, according to a 2012
report by Javelin Strategy & Research.

Twitter experienced an incidence rate of identity fraud of 6.3% and Facebook
saw an incidence rate of 5.7%. Among U.S. adults, Facebook was the most
frequently used site with 46% of the adult population, trailed by Google+ with
20% of the adult population. LinkedIn made up 7% of social network users.
Consumers were defined as social media site users if they have accessed that
site within the past seven days.

"Our interest in publicly sharing the most private and personal moments of our
lives online often trumps common sense," says Todd William, founder and CEO of
Reputation Rhino, "we need to use the privacy settings and security controls
that are available and think about how the information we share, especially
when accessing third party apps and games, can increase our risk of becoming a
victim of identity theft."

The Javelin Strategy & Research study noted that 68 percent of people with
public social media profiles shared their birthday information (with 45
percent sharing month, date and year); 63 percent shared their high school
name; 18 percent shared their phone number; and 12 percent shared their pet's
name. "This is exactly the kind of information that companies use to verify
your identity and fraudsters use to steal it," says Todd William, who writes
about social media, privacy and crisis communications on his popular online
reputation management blog.

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
http://www.prweb.com/releases/identity-fraud-and-theft/reputation-rhino/prweb10188939.htm

CONTACT: Reputation Rhino LLC
         K. Boza
         info@reputationrhino.com
         888-975-3331
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