G-SHOCK Lands On West Broadway In SOHO NYC
Opening The Brand's Flagship Retail Space in the USA
NEW YORK, Nov. 30, 2012
NEW YORK, Nov.30, 2012 /PRNewswire/ --Today the world-renowned Casio watch
brand, G-SHOCK, is opening its flagship store in the United States within New
York City's prime shopping district of SOHO, on West Broadway. The G-SHOCK
store pays tribute to its innovative design and reputable heritage by
displaying a timeline of the timepieces released over the brand's 30 year
history, offering limited edition collaborative product available only at the
shop as well as current inline models.
Casio's G-SHOCK team worked to define what the space should look like, what
the consumer should be introduced to, and how to best make synergy between a
retail establishment and a showroom—all while communicating the core DNA of
G-SHOCK: Tough, Durable and Functional.
The two level retail space echoes the unique attributes the brand is known
for: the first floor will be devoted to the retail space while the second
floor will be used to showcase the current collaborations. Throughout, walls
are adorned with art by world-renowned graphic artist, Eric Haze and plastered
with original rock fixtures. The space will have a street-wear influence with
enough elements conveying the toughness and technology the brand has to offer
creating a perfect environment for fans and consumers alike to experience just
what the G-SHOCK brand represents.
The focus of the store is to offer customers an immersion in the brand—what it
represents, why toughness is important in a timepiece and how new technologies
can improve the overall performance and feature sets of a watch.
Each season, G-SHOCK will showcase their assortment of products available;
including store limited styles along with some selections from their Baby-G,
ProTrek and Edifice watch lines.
Casio currently has over 300 stores worldwide. The introduction of a flagship
store in the United States was a global initiative, and the heart of downtown
NYC, SOHO, is truly the destination for all global fashion brands and the
perfect next step for G-SHOCK.
The store opened its doors on November 28^th with a small cocktail reception
in the store. Today the store is officially open to the public.
454 West Broadway Hours: Mon – Sat 12pm – 7pm
New York, NY 10012 Sun 12pm – 6pm
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions, established in 1957. Casio
America, Inc. markets calculators, keyboards, digital cameras, business
projectors, disc title and label printers, watches, cash registers and other
consumer electronic products. Casio has strived to realize its corporate
creed of "creativity and contribution" through the introduction of innovative
and imaginative products. For more information, visit www.casiousa.com
MEDIA INQUIRIES FOR CASIO:
Sarah Bronilla / Courtney-Brooke Johnson
exposure Communications LLC
E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
SOURCE Casio America, Inc.
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