Subaru Highway Automated Response Concept (SHARC) Named 2012 Design Challenge Winner At LA Auto Show

Subaru Highway Automated Response Concept (SHARC) Named 2012 Design Challenge
                            Winner At LA Auto Show

  PR Newswire

  LOS ANGELES, Nov. 30, 2012

LOS ANGELES, Nov. 30, 2012 /PRNewswire/ --Subaru Global Design wins the 2012
Los Angeles Auto Show Design Challenge competition after the presentation of
its SHARC (Subaru Highway Automated Response Concept) vehicle. As a futuristic
model for 24-hour highway monitoring, the SHARC provides protection and rapid
emergency response solutions for Hawaii's highway patrol.

(Logo: http://photos.prnewswire.com/prnh/20060612/LAM005LOGO )

This year's Design Challenge theme, Highway Patrol Vehicle 2025, called upon
premier automotive design studios to create the ultimate 2025 law enforcement
patrol vehicle that supports the needs of dynamic urban environments. Six
automotive design studios from BMW, General Motors, Honda, Mercedes-Benz and
Subaru showcased entries featuring cutting-edge vehicle designs with drone
technology, land and air capabilities, electric vehicle systems and renewable
resource-fueled vehicles equipped with topographical scanners.

"All judges were impressed with the high level of innovation and technology
from the finalists this year," said Chuck Pelly from Design LA. "The SHARC
captured the vision of the Design Challenge theme by combining functionality
and problem-solving technology around a dynamic and plausible story."

With global collaboration among its design studios, the creative minds at
Subaru developed the cutting-edge SHARC as an affordable and environmentally
conscious highway patrol vehicle that meets Hawaii's strict UltraGreen
carbon-neutral environmental regulations. With visible trends in reduced
highway patrol budgets worldwide, SHARC vehicles are powered by renewable
energy and operate autonomously, eliminating the need for a large full-time
highway patrol staff.

Entries were judged by multi-discipline design professionals who selected the
winner based upon various factors including: consideration of future needs for
advanced technology; speed and agility on future freeway systems; creativity
of the solution; meeting the specific region's mandated emission standards;
and environmental sensitivity for maintenance and recyclability.

Judges included Tom Matano, Executive Director, School of Industrial Design at
San Francisco's Academy of Art University; Imre Molnar, Provost and Chief
Academic Officer at Detroit's College for Creative Studies; Steward Reed,
Chair of Transportation Design at Pasadena's Art Center College of Design and
Bruce Meyer, founder of the Petersen Automotive Museum and benefactor to
automobile world.

The Design Challenge is a highly anticipated competition where automotive
design studios from around the world battle against each other to flex their
creativity. Designers enjoy participating in the challenge because it is a
strong venue to showcase their talents and further explore new ideas in
automotive design .

Participating design studios included:

  *BMW Group DesignworksUSA
  *General Motors Advanced Design California 
  *Honda R&D Americas, Inc., Advanced Design Studio, California
  *Honda R&D Company, Ltd., Advanced Design Studio, Tokyo
  *Mercedes-Benz Research & Development North America, Inc.: Advanced Design
    Center California
  *Subaru Global Design

The LA Auto Show Design Challenge is sponsored by Faurecia, the world's
sixth-largest automotive supplier specializing in automotive seating,
emissions control technologies, interior systems and auto exteriors, as well
as Yokohama Tire, which works closely with auto manufacturers in the U.S.,
Europe and Japan to develop tires for the latest concept vehicles. Other
sponsors that make Design Los Angeles possible include the Association of the
Nonwoven Fabrics Industry (INDA), Lacks Enterprises, Inc., Dassault Systemes,
and Bose.

About the Design Challenge

The Design Challenge takes place annually on the final Press Day of the LA
Auto Show.For each of the past nine years, a new Design Challenge theme is
chosen and the major automotive design studios showcase their talents,
competing against one another to further explore new ideas in automotive
design. The LA Auto Show Press Days hosts the largest gathering of design
professionals in North America for a variety of design-focused activities. A
Designers' Night party concludes the second press day that brings together
design industry leaders from around the world with two additional sponsors
Eastman and Autodesk.

The Design Challenge has received rave reviews from journalists and extensive
media exposure throughout Asia, Europe and the Americas. More information,
including images, is available at LAAutoShow.com/DesignChallenge.html.

About the Los Angeles Auto Show

As the first major North American auto show of the season, the 2012 LA Auto
Show will host some of the industry's most important new vehicle debuts and
set the tone for the rest of the year. Following Press Days, the show becomes
one of the best attended public auto shows in the world. To receive the latest
show news and information, follow the LA Auto Show on Twitter at
twitter.com/LAAutoShow , visit the Facebook page at
facebook.com/LosAngelesAutoShow and sign up for alerts at LAAutoShow.com .

Website: http://www.laautoshow.com
Contact: Jessica Schmidt, Rogers Finn Partners, +1-310-552-4177,
LAAutoShow@FinnPartners.com
 
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