Adweek Names Chrysler Group Chief Marketing Officer Olivier Francois 'Grand Brand Genius' at Annual Awards Event

 Adweek Names Chrysler Group Chief Marketing Officer Olivier Francois 'Grand
                     Brand Genius' at Annual Awards Event

PR Newswire

AUBURN HILLS, Mich., Nov. 30, 2012

AUBURN HILLS, Mich., Nov. 30, 2012 /PRNewswire/ --

  oFrancois chosen for top honorfrom among 10 Adweek Brand Genius honorees
    representing broad range of product categories
  oGrand Brand Genius award recognizes those whose accomplishments stand out
    among the most creative, colorful and successful marketers

Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, was named the
"Grand Brand Genius" by Adweek at its 2012 Brand Genius Awards eventNov. 28
in New York City. The annual event honors Brand Genius winners across a
diverse range of product categories and recognizes those whose exceptional
accomplishments stand out among the most creative, colorful and successful

Francois was chosen as the "Grand Brand Genius" from 10 Brand Genius honorees.
Adweek recognized him for his pioneering leadership and creative, hands-on
approach, personally convincing actor Clint Eastwood to participate in
Chrysler's award winning "It's Halftime in America" ad, and persuading singer
Eminem to license his music and even appear in another spot for the highly
successful "Imported from Detroit" campaign.

"Francois engineered the most improbable of comebacks with his work in the
Super Bowl,"said James Cooper, executive editor of Adweek. "His outstanding
work, which successfully put Chrysler back on the map, deserves our top
marketing honor."

"The 'Grand Brand Genius' award has a special place in my heart," Francois
said. "Not just because of Adweek's prestige, but also because it validates
our belief that to be successful in this business, you can't fear to be
different. Good marketing is about being different and, at the same time,
being absolutely and fiercely true to who you are.

"As our first Jeep® Grand Cherokee ad said, at Chrysler Group, 'the things we
make, make us.'"

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance
with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat
vehicles and products. With the resources, technology and worldwide
distribution network required to compete on a global scale, the alliance
builds on Chrysler Group's culture of innovation, first established by Walter
P. Chrysler in 1925, and Fiat's complementary technology that dates back to
its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features
some of the world's most recognizable vehicles, including the Chrysler 300 and
Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand
Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms
and powertrains for small- and medium-size cars, allowing Chrysler Group to
offer an expanded product line including environmentally friendly vehicles.

About Adweek Brand Genius Awards
Adweek, the leading media and marketing authority, introduced the Brand Genius
awards in 2011 as a continuation of Brandweek magazine's Marketer of the Year
franchise that spanned more than two decades. Adweek Brand Geniuses, chosen by
a panel of senior editors, are thought-leaders who have demonstrated not only
unique ideas and a willingness to break with convention but have successfully
advanced their brand's prestige and performance despite formidable competition
and a challenging business climate. The 2012 honorees were profiled in the
October 29 Adweek Brand Genius issue, on and in the iPad edition.

SOURCE Chrysler Group LLC

Contact: Eileen Wunderlich, +1-248-512-0332 (office), +1-248-705-7962 (cell), or Dianna Gutierrez, +1-248-512-2921 (office),
+1-248-705-7504 (cell),
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