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Actian Vectorwise and Comviva to Power Customer Retention for Operators Worldwide



  Actian Vectorwise and Comviva to Power Customer Retention for Operators
  Worldwide

Business Wire

REDWOOD CITY, Calif. -- November 30, 2012

Actian Corporation, author of the record-breaking Vectorwise analytic
database, today announced that Comviva, a global leader in providing mobile
financial and VAS solutions, has chosen and deployed Vectorwise to power their
Customer Value and Retention solution – Revenue Plus. This new solution
enables telecom service providers to interactively analyze massive volumes of
Call Detail Records (CDR) faster and more cost effectively for understanding
and acting on customer value and retention.

With 130+ customers in over 90 countries and over a billion end users, Comviva
works with leading operator groups in Asia, Africa, Middle East and Latin
America. Its Revenue Plus offering is an analytic-driven solution for Customer
Value Management and churn reduction, and equips operators with tools to
develop strategies to maximize customer lifetime value,  loyalty management 
and win-back customers.

“Our operator customers require support to analyze massive volumes of data
interactively,” said Ganesh Jayadevan, Head of Messaging and Business
Solutions at Comviva. “Through our association with Vectorwise for our Revenue
Plus solution, we would empower our customers to analyze data faster and in a
more cost effective manner. With Data Analytics as one of our key
differentiators in addition to the mobile value added services, our solution
will allow greater customer retention for the telcos at controlled operational
costs.”

“We selected Actian’s Vectorwise analytic database, as it enabled our
customers to analyze data 10 to 80 times faster and cost effectively. This
allows operators to better understand customers, model pricing to optimize
network usage, and help operators make faster decisions and decrease churn,”
Jayadevan added.

Vectorwise is currently being used to support telecommunications services
across Asia, Africa and the Middle East. Comviva aims to expand their presence
in 2013 by offering differentiated VAS solutions that leverage best of breed
big data analytical technologies that are faster and more cost effective.

The Vectorwise analytical database delivers great performance while optimizing
for the x86 chip architecture on commodity hardware. With this disruptive
combination of high-performance and affordability, data-centric companies are
able to tackle big data more effectively.

“We are proud to add Comviva to our list of thriving and innovative data
centric customers,” said Fred Gallagher, General Manager of Vectorwise.
“Comviva’s cutting edge solution combined with Vectorwise’s record-breaking
speed and cost-effectiveness provides a compelling tool for service providers
in the highly competitive global telecom business environment.”

To learn more about Actian Vectorwise please visit: www.actian.com/vectorwise

To learn more about Revenue Plus solution please visit:
http://www.comviva.com/products/CVR/revenue_plus.htm

About Actian

Actian Corporation enables organizations to transform big data into business
value with data management solutions to transact, analyze, and take automated
action across their business operations. Actian helps 10,000 customers
worldwide take action on their big data with Action Apps, Vectorwise, the
analytical database, and Ingres, an independent mission-critical OLTP
database. Actian is headquartered in California with offices in New York,
London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian
Corporation on Facebook, Twitter and LinkedIn.

Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are
trademarks of Actian Corporation. All other trademarks, trade names, service
marks, and logos referenced herein belong to their respective companies.

About Comviva

Comviva is a global leader in providing mobile financial and VAS solutions.
Tech Mahindra Limited, India’s sixth largest software exporter holds majority
stake in the company. With an extensive portfolio of solutions spanning VAS
infrastructure, applications delivery platforms and customer-facing
applications, Comviva enables mobile service providers to enrich mobile users'
lives, whilst rationalizing costs, accelerating revenue growth and enhancing
customer lifetime value. Comviva's solutions are deployed by service providers
in over 90 countries and power services to over a billion subscribers
globally. For more information, please visit www.comviva.com

Follow Comviva on Twitter, Facebook, LinkedIn

Contact:

Actian Corporation
Kevin Cox
kevin.cox@actian.com
or
Comviva Technologies Ltd.
Sundeep Mehta, +91-9910030732
Sundeep.mehta@comviva.com
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