OfficeMax.com Ranked #1 In Shopping Speed, Performance During Busiest Shopping
Week Of The Year
Keynote Ranks OfficeMax.com The Leader Among Web Electronics Retailers For
Fastest Online Shopping Experience
NAPERVILLE, Ill., Nov. 30, 2012
NAPERVILLE, Ill., Nov. 30, 2012 /PRNewswire/ -- OfficeMax^® Incorporated
(NYSE:OMX), a leader in office supplies, technology and services and the
nation's 12^th largest retailer online^1, was ranked the #1 top performing
website for speed of online transactions among U.S. online electronics
retailers during the busiest shopping week of the year by Keynote^®, the
global leader in Internet and mobile cloud testing & monitoring.
For the shopping week ending November 25, 2012, which included Thanksgiving
and Black Friday, OfficeMax.com was ranked #1 on the Keynote Online Retail Web
Transaction Performance Index – Electronics^2. The index measures the speed of
going to a selected retail electronics site to search for an item, adding it
to the shopping cart, and proceeding to check out without logging on to an
"At OfficeMax, our goal is to build deeper relationships with our customers
that drive long-term brand loyalty," said Jim Barr, OfficeMax executive vice
president and chief digital officer. "Delivering an excellent online shopping
experience for our customers is absolutely essential to building those
relationships. So, we're very pleased to receive Keynote's validation of our
"The Keynote ranking further substantiates what we've been observing and
hearing from our customers – that our ongoing site improvements have led to a
more intuitive, faster and more enjoyable online shopping experience," added
Randy Burdick, OfficeMax executive vice president and chief information
The top performance ranking is the result of ongoing website and search engine
upgrades that OfficeMax.com started rolling out earlier this year to help
customers shop faster, with more accurate search and recommendation results
for a more convenient online shopping experience. Since the upgrades,
OfficeMax.com has experienced increases in both conversion rate and customer
satisfaction around site navigation, which has allowed customers to view more
products with fewer searches, validating that consumers are finding the
products they want with less effort.
"Keynote's mobile and web performance indices are the gold standard in the
industry for over 15 years," said Daniel C. Berkowitz, senior director of
corporate communications at Keynote. "Page download speed is a critical and
integral part of delivering an optimal experience; one that delights customers
and builds repeat business. Keynote congratulates and commends OfficeMax on
ranking number one in speed during the week including Black Friday, no easy
feat due to tremendous site traffic. OfficeMax should feel quite proud of this
OfficeMax.com also saw a seven-point rise in customer satisfaction for the
promotional period of Thanksgiving through Cyber Monday^3 since the same
period last year, with the biggest increases recorded in site performance,
product description and price.
The ongoing site upgrades are among many ongoing improvements to OfficeMax's
e-commerce platforms to improve the customer shopping experience and build
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products,
solutions and services for the workplace, whether for business or at home.
The OfficeMax mission is simple: We provide workplace innovation that enables
our customers to work better. The company provides office supplies and paper,
in-store print and document services through OfficeMax ImPress®, technology
products and solutions, and furniture to businesses and consumers. OfficeMax
consumers and business customers are served by approximately 29,000 associates
through OfficeMax.com; OfficeMaxSolutions.com and Reliable.com; more than 900
stores in the U.S. and Mexico; and direct sales and catalogs. OfficeMax has
been named one of the 2012 World's Most Ethical Companies, and is the only
company in the office supply industry to receive Ethics Inside^® Certification
by the Ethisphere Institute. To find the nearest OfficeMax, call
1-877-OFFICEMAX. For more information, visit www.officemax.com.
All trademarks, service marks and trade names of OfficeMax Incorporated used
herein are trademarks or registered trademarks of OfficeMax Incorporated. Any
other product or company names mentioned herein are the trademarks of their
^1Internet^® Retailer Magazine 2012 Top 500 list.
^2For the Index, Keynote takes measurements from the 10 largest U.S.
metropolitan areas (Boston, Chicago, Dallas, Detroit, Houston, Los Angeles,
New York, Philadelphia, San Francisco, and Washington, D.C.) on high-speed
links attached to key points on the largest U.S. Internet Service Provider
(ISP) backbones. The category focuses on the Electronics vertical in the
online retail industry.
^3 As reported by Foresee.
OfficeMax Media Contact
SOURCE OfficeMax Incorporated
Press spacebar to pause and continue. Press esc to stop.