Georgia Chapter-PRSA Luncheon Meeting And Pre-Luncheon Seminar On December 5 To Feature How PR Fuels Southwest Airlines'

 Georgia Chapter-PRSA Luncheon Meeting And Pre-Luncheon Seminar On December 5
             To Feature How PR Fuels Southwest Airlines' Success

PR Newswire

ATLANTA, Nov. 30, 2012

ATLANTA, Nov. 30, 2012 /PRNewswire/ --The December events of Georgia Chapter
of the Public Relations Society of America ( include the
Chapter's monthly luncheon on communications of the merged Southwest
Airlines-AirTran company and a pre-luncheon seminar on internal communication
and merging corporate cultures.

(Logo: )

The monthly luncheon, "Communications in a Post-Merger World: Integrating the
cultures and brands of Southwest Airlines and AirTran," will feature Whitney
Eichinger, senior manager, communications of Southwest Airlines, speaking on
the merger of the two airlines. Topics covered will be:

  oHow are Southwest and AirTran leaders using PR to manage their brands and
    ensure a clear corporate voice through the merger process?
  oWhat role does social media play in the merger communications strategy?
  oHow will Southwest use PR to build brand awareness and advocacy in its new

Registration begins at 11:30 a.m. and the luncheon will be from noon to 1
p.m. Details and registration: .

Prior to the lunch a morning seminar, "Southwest and AirTran: Lessons from an
Internal Communication Success Story," will be led by Eichinger and Brad
Hawkins, manager of communications, Southwest Airlines.

In the seminar, attendees will learn how to:

  oPlan internal communication as a longterm process
  oIntegrate internal and external messaging
  oCreate dialogue with stakeholders
  oTime communications correctly
  oWrite key message points (rationale, vision, transparency, WIFM–What's In
    It For Me)
  oCoordinate multiple communication channels, and
  oUse employee brand ambassadors in social media

Registration for the seminar begins at 9 a.m. and the seminar will be from
9:30 to 11 a.m. Details and registration: .

PRSA|GA, the second-largest local chapter in the national society, consists of
some 850 professionals throughout Georgia. Its mission is to enhance the
profession, provide continuing education and offer networking opportunities
for its members.

The Chapter has regular monthly meetings and seminars, an Annual Conference
for professionals and an annual Real World Collegiate Conference. Nine
Special Interest Groups meet at various times and the Chapter supports nine
PRSSA (student society) chapters.

Contact: Denise Grant

SOURCE Georgia Chapter, Public Relations Society of America

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