Georgia Chapter-PRSA Luncheon Meeting And Pre-Luncheon Seminar On December 5 To Feature How PR Fuels Southwest Airlines' Success PR Newswire ATLANTA, Nov. 30, 2012 ATLANTA, Nov. 30, 2012 /PRNewswire/ --The December events of Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org) include the Chapter's monthly luncheon on communications of the merged Southwest Airlines-AirTran company and a pre-luncheon seminar on internal communication and merging corporate cultures. (Logo: http://photos.prnewswire.com/prnh/20120223/CL58658LOGO ) The monthly luncheon, "Communications in a Post-Merger World: Integrating the cultures and brands of Southwest Airlines and AirTran," will feature Whitney Eichinger, senior manager, communications of Southwest Airlines, speaking on the merger of the two airlines. Topics covered will be: oHow are Southwest and AirTran leaders using PR to manage their brands and ensure a clear corporate voice through the merger process? oWhat role does social media play in the merger communications strategy? oHow will Southwest use PR to build brand awareness and advocacy in its new markets? Registration begins at 11:30 a.m. and the luncheon will be from noon to 1 p.m. Details and registration: http://bit.ly/ZeMbNH . Prior to the lunch a morning seminar, "Southwest and AirTran: Lessons from an Internal Communication Success Story," will be led by Eichinger and Brad Hawkins, manager of communications, Southwest Airlines. In the seminar, attendees will learn how to: oPlan internal communication as a longterm process oIntegrate internal and external messaging oCreate dialogue with stakeholders oTime communications correctly oWrite key message points (rationale, vision, transparency, WIFM–What's In It For Me) oCoordinate multiple communication channels, and oUse employee brand ambassadors in social media Registration for the seminar begins at 9 a.m. and the seminar will be from 9:30 to 11 a.m. Details and registration: http://bit.ly/WY7YLc . PRSA|GA, the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members. The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World Collegiate Conference. Nine Special Interest Groups meet at various times and the Chapter supports nine PRSSA (student society) chapters. Contact: Denise Grant 770-449-6369 firstname.lastname@example.org SOURCE Georgia Chapter, Public Relations Society of America Website: http://www.prsageorgia.org
Georgia Chapter-PRSA Luncheon Meeting And Pre-Luncheon Seminar On December 5 To Feature How PR Fuels Southwest Airlines'